How to Spice Up your Festive Season Ad Strategy with a Dash of Data

Diary of a Data Analyst: Sneha Pandey speaks her mind

The Zapr Index – Find out how your TV ads perform every quarter!

What To Do When Your TV Ad Spots Drop This Festive Season

ZaprQnA: Sabyasachi Mitter - Founder and Managing Director, Fulcro

Diary of a Product Manager: Manojna Belle speaks his mind

ZaprQnA | Harshad Bhoir, Sr. Manager - Digital Marketing, Welspun

The Rise of Urban Ladder

Make Your TV Ads Have a Good Innings This ICC Cricket World Cup’19

Zapr Congratulates Axiata for Telecom Asia Awards Win

Advertising Then and Now | Zapr Fireside with Jermina Menon

Diary of an Engineering Manager: Varun Khurana speaks his mind

Zapr Testimonials | Suvrita Saumya, Sr. Marketing Manager - Tata Motors

How to 'Carry Your Bat' Even After IPL Ends

Are You 'TRAI'ying Hard Enough? – Your Guide to Keeping up with the New Tariff Regime

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

Diary of a Data Scientist: Litan on the Broad Scope of Research

6 Ways to Boost Your IPL Ad Strategy On-the-go

Play Hard, Advertise Harder – Your Guide to Smart IPL TV Media Planning

How BFSI Brands Can Win More Prospects This Financial Year

Operation Triumph: Siddhesh’s journey from pioneer to pilot of the Ad Ops team

5 Ways To Keep TV Viewers Subscribed To Your Channels Post Tariff

What Advertisers can learn from Brands that made Big TV events Bigger

Britannia's campaign with Zapr features on Business Standard & The Week

“A must-have for your campaigns going forward” – Ajay Kaul, Club Mahindra | Zapr Testimonials

3 Ways To Ace Your Next Big TV Ad Strategy

Zapr’s COO Deepak Baid talks to the Indian Business Journal

Embassy Goes Digital on Real Estate

How Karthick’s never say never attitude helped build Zapr’s robust Ad Technology

New study: Transform Your TV Media Plan With a Cross-Platform Approach and Save Big on Ad Spends

It’s Showtime! Analyzing the TV viewership of 2018 Primetime Emmy Awards

Zapr’s fingerprinting algorithm rated best in class globally at MIREX - audio content recognition contest

Zapr on LinkedIn’s Global List of Top Companies in 2018!

Chak De India! Analysing the TV Viewership of Asian Games 2018

Max Bupa generates 41% higher prospects for ‘GoActive’ Health Insurance by engaging TV audiences on Mobile

Zapr wins fifth international award at Effective Digital Marketing Awards UK

Reality format garners more TV audiences : Dance Reality Shows on Hindi GECs with more than 10% weekly viewership surge

Real life stories over fiction; Biopics on Hindi GECs among top ten shows during time slot

Aditi Bhatt speaks on How Merely Writing Code does not define Her Career at Zapr

Zapr - the only Indian winner at The Drum MOMAs UK

Zapr helps Star Plus Ace the Battle of Primetime TV with Strategic 2017 plan converting 550,000+ unique individuals

How Colors Shakti boosted loyalty among Indian TV viewers and bumped offline viewership up 25%

Gagan Gupta Geeks Out on How Perspectives shape Product Building at Zapr

Star Plus converts 170,000+ unique TV viewers for new season of TGILC

‘DevOps’ a culture: Ankit on how the exciting, new culture took shape at Zapr

Ad Analytics: How popular football league ISL impacted Indian markets

Why U-19 Cricket World Cup is a hub of Indian millennial TV viewers - TV Analytics

TV Analytics on Football Fans in India: Did FIFA make a lasting impact on ISL?

Pooja Conquers Codes to Culture shock: The Lifecycle of Data Problems at Zapr

Zapr wins Gold and Silver at Mob-Ex Awards’18 Singapore

"Zapr helps us meet marketing objectives better” - Uma Talreja, Raymond Ltd. | Zapr Testimonials

Inside the World of Strategy for Media Technology | Zapr Fireside with Amit Gupta

Hewlett-Packard India garners 430,000+ incremental reach over TV campaign in priority markets

Here’s what Urban TV viewers in South India are watching: Bigg Boss Kannada opens with 2.6 million

Bigg Boss 11 opens with 16.8 million: Are TV viewers hooked to this season’s ‘dhinchak’ contestants?

113.7 million watched India vs. Aus ODI: Not Howzzat but Whozzat?

Why TV soaps can bring you premium revenue: Top Hindi Serials this Sept-Oct

Zapr at MMAs: 2 Golds, 1 Silver and industry award for 'Best In Show'

How deeply has Kaun Banega Crorepati impacted India’s TV viewing landscape?

“Zapr’s data was really helpful to connect the dots” - Juhi Singh, Myntra | Zapr Testimonials

Bala goes from Intern to Data guru: The Evolution of a Software Engineer at Zapr

What keeps Indian Engineers up at night | Zapr Fireside

How Atreyee Dey redefined both Big-Data problems and Gender Norms

Zapr delivers incremental reach over Godrej No.1 TV plan: 70%+ completed view rate on Mobile

Zapr Testimonials | Anand Chakravarthy, Managing partner - Maxus India

Flying Cursor generates 4x higher website traffic by targeting offline IPL viewers on Mobile

First in India: Zapr verified by global anti-fraud entity TAG for digital advertising transparency

Closing loopholes in Audience Targeting: Kotak integrates TV and Mobile

How 1,00,000 TV commercial viewers made snap decisions for a holiday at Club Mahindra

Major automobile brand captures one-third of its closest competitor’s audience during IPL

Jewellery brand Orra engages 1 Million on anniversary sale: wins higher SOV by targeting competition

From Intern to Team Lead in Four years: Agam Jain on building Zapr’s tech from scratch

Zapr partners with WPP’s GroupM and Wunderman for data platform 'Zipline'

How TV-To-Mobile targeting works: UrbanClap gets TV ad viewers to download their app

Inside Zapr: The team that breaks down sound to numbers

How Dell bridged offline TV with targeted engagement on Mobile

“I never knew that I could do so much” - Chhavi Parasher on a seriously fun life at Zapr

Raymond: The Complete Mobile campaign with Zapr Media Labs

ZAPR Testimonials | Tushar Vyas, Chief Strategy Officer, GroupM South Asia

Zapr and Hotstar partner for deeper audience segmentation and user engagement

Despite drop in viewership, Oscars reach out to premium market

Analyzing Bollywood on TV: When stars leverage talk shows to promote movies

Analyzing Bollywood on TV: Top Movies by reach 2016

Analyzing Bollywood on TV: Most popular Female Actors by reach

Analyzing Bollywood on TV: 5 actors who ruled the TV screen in 2016

How we got 1,40,000 people to switch TV channels: Real Time Mobile Targeting Case study

P.V Sindhu fans power PBL viewership: Zapr maps them out

Punjab sees high national news viewership on Poll day

Dangal, Baba Ramdev and Olympics: How Pro Wrestling won over Rural India

Top paid Indian TV stars of 2016: does viewership data back ‘em up?

India watches historic Federer-Nadal, Williams sisters clash at Australian Open

Ind vs Eng 2017: countdown to final T20 match

Massive TV turnout on Republic Day: DD channels see 3.6x rise in viewership

Corporate owned teams showdown at Super Fight League 2017

Trump swears in: English news channels hit 1.9x growth on Indian TV

India's first ODI victory against England: 108 Mn TV viewers

PM Modi's nationwide address on New Year's Eve viewed by 128.2 Mn Indians

MasterChef India dishes success with both Hindi GEC, Food & Lifestyle audiences

Bollywood fans bid 2016 goodbye with favourite movie stars

Zapr Testimonials | Subramanya Sharma, CMO Cleartrip

Karun Nair’s triple century knocks Ind vs Eng Test series to 124 Mn viewers

New Kannada serial 'Niharika' grabs top Weekday Primetime viewership

'Everest' scales 2.2 Mn viewers on Christmas day

Women’s Cricket: India’s next big Sport?

How ‘successful’ was the Sony Max success celebration campaign?

4 Analytical Reasons why Kapil Sharma is still the King of Hindi Entertainment

Fashion E-comm leader targets TV viewers via Zapr; sees 2x higher Video Engagement

Does Tamil 'Super Singer Junior' hit the right notes across South India?

Was The Jungle Book TV premiere a bigger hit in English or Hindi?

La Liga stars join 5.9 Mn TV viewers at El Clasico Live in India

India vs England 2016: TV viewership so far

Rajinikanth 'Thalaivar' breaks all barriers: regional TV premieres rope in millions

Regional news provider engages with language target groups across India and Gulf countries

Rebranded VH1 hits 26.2% viewership hike with Global Citizen Festival India Live; more on channel’s viewership trends

Over a cup of Koffee: Celeb Talk Show becomes No.1 viewed Primetime English Entertainment show on Indian TV

Global Citizen Festival India 2016: all about the TV viewership!

Bengaluru FC wins interests of Football viewers across India during AFC Cup 2016

ZAPR Testimonials | Mallikarjun Das, Group CEO, Starcom India

Successful launch: ‘Mars’ drives 4x rise in Nat Geo’s Primetime Viewership

Has Priyanka Chopra's 'Quantico' Season 2 performed better than Season 1?

The 2-day showdown: Modi & Trump cause 37.3 % spike in Indian News Viewership

Oct 2016: Star Gold jumps 8% higher Weekend Viewership with 2 Movie Premieres

Kabaddi World Cup 2016 attracts more than just Kabaddi fans across India

200 Mn viewers watch India Vs NZ series: ODIs garner IPL level viewership

Driving Brand Frequency on Smartphone | How a Major BFSI brand maximized its engagement rates

Did the TV premiere of 'A Flying Jatt' give Zee Cinema a weekend bump?

US Presidential Debates | Captivating interests of Premium TV viewers across India

New Primetime show 'Beyhadh' launched on Sony TV: 5.2 Mn viewers

Dell tracks TV viewership and sees 4x higher Campaign CTRs

2 Mn Indian TV viewers watch the UFC Middleweight Championship

Salman Khan steals weekend Hindi entertainment viewership: 'Sultan' and 'Bigg Boss 10' boost channel performance

Worldwide hit 'The Martian' premieres on Indian TV: 16.3 Mn viewers

Bigg Boss Kannada: 12.2 Mn watch show launch

Zapr Testimonials | Baldeep Singh, Country Manager, WPP Data Alliance

Global protein supplement brand engages with 58% of targeted TV viewers on Zapr Audience Network

In the Limelight: ‘Colors Infinity’ | In-depth channel analysis by Zapr Media Labs

India vs. New Zealand Test Cricket series: 117.7 Mn viewers so far

Beyond Football: 31.6 Mn viewers watch the opening of Hero ISL

World TV premiere of ‘Ki & Ka’: 25.2 Indian viewers

Zapr reveals English reality music fans in India

2.7 Mn Indians watch first U.S Presidential Debate 2016

Large rural audiences for Big Magic's new launch 'Big Mahotsav'

26 Mn watch TV premiere of ‘Dishoom’: Action movies fight it out!

Zapr Testimonials: Arnab Goswami, News Anchor and Editor in Chief, Times Now

Re-targeting promo viewers on Facebook: 78% engagement with target audience

Batman Vs Iron Man | The Battle for Indian TV

7 lakh Indian viewers watch 'Game Of Thrones' break Emmys history

'Vogue BFFs' on Colors Infinity opens with Deepika Padukone

Channel V’s content shift sees wider viewership within channel; youth and music genres shaken up?

7 lakh Indian viewers watch American football

New Tamil serial on Raj TV reaches 3 lakh viewers

More than 5 Mn viewers for ‘Bado Bahu’ starring Hindi Reality TV star Prince Narula

Major online furniture retailer engages @ 9% on Facebook via ZAPR Audience Targeting

ZAPR Testimonials | Mihir Kulkarni, Head of Brand & Retention Marketing, PepperFry

Niche audiences deliver high CTR for ad campaign; analyzing viewers of ‘The Global Menu’ on Living Foodz

‘Ant-Man’ premiere telecast: Star Movies sees 16.4% rise in weekend viewership

Sun TV sees 35.4% rise in weekend viewership with award show

India vs West Indies T20 sees 121 Mn viewers: cricket audiences are loyal to the game in any format

The reason behind Jhalak Dikhhla Jaa's 33.5 Mn viewership: Do promos really make people watch a show?

Dipa Karmakar's "Vault of Death" receives soaring viewership at the Rio Olympics

Highest viewership this Olympics: P.V Sindhu's final match garners 66.5 Mn viewers in India

51.4 Mn viewers watch PM Modi's Independence Day speech: what else did they watch?

Rio Olympics: Indian athletes receive highest viewership

Biggest launch of Colors TV this year: 17.7 Mn viewers for the weekend

ZAPR announces certification by TRUSTe on privacy and data management policies

Futsal - it's not just about football

UEFA Euro 2016: Portugal emerge as most popular team | 29% of football fans in India watch tennis

Wimbledon 2016: Loyalty to the stars or the sport?

IIFA Awards: 71 Mn viewers | Massive viewership overlaps between prime-time Hindi GECs

Pro Kabaddi League | Revealing loyal sports viewers across India

OTT Video and lessons from Netflix: It’s time to stop churning and start engaging

Times Now | PM Narendra Modi interview: Urban audiences claim highest viewership

New TV serial ‘Ishqbaaz’ on Star Plus garners 8.7 million TV viewers

Sun TV’s ‘Nagini’ attracts 3.1 million TV viewers

UEFA Euro 2016 | Group matches: 50.1 million viewers tune in

Diving into the English TV viewing landscape: engage with the most relevant audiences

Kapil Sharma: a one-man army?

Colors TV garners 17.5 million viewers with launch of new TV series 'Kavach Kali Shaktiyon Se'

GIMA Awards 2016 on Colors TV bags 33 million TV viewers

Kannada kids reality TV show 'Drama Juniors' claims highest weekend TV viewership across genre

Star Vijay’s new reality TV shows attract more than 5 million viewers

The 2016 French Open | Final Week: more than 5 million viewers

Not running a TV campaign? It’s the perfect time for a ZAPR campaign

May 28th: Star Parivaar Awards 2016 garners 44 million viewers and 'The Kapil Sharma Show' hits 32 million viewers

IPL 2016: final match ropes in 195 million viewers; Oppo leads with highest TV ad spots

Kids entertainment market booms: 75 million viewers for Indian cartoon show

The Billboard Music Awards 2016 attracts 1.2 million viewers

Assembly Elections 2016: regional TV news channels experience high viewership

Zee TV’s tribute on International Mother’s Day wins 19 million viewers

Tamil stars take the Cricket field with full force: 45 million spectators

IPL 2016: Mumbai Indians emerge as favourite team; Oppo and Amazon grab highest ad spots

Big Boss Bangla: A Big Player in the House

Kannada award show attracts 8.2 million viewers for a May Day special

10 million people Marvelled by The Avengers!

'The Kapil Sharma Show' gives Sony Entertainment a 2.6x rise in its weekend viewership

IPL 2016 Ceremony - A glitzy night, impressive performances & 45 Million Viewers

#IndVsWI - Though India lost, the cricket match still managed to attract 317 Million viewers.

#IndVsPak, #IndVsBan, #IndVsAus - The viewership is just rising.

Oscars 2016: As India Watched It

India’s Got Talent did shake up things when it premiered but has it been consistent since then?

60th FILMFARE AWARDS – A GREAT EVENING FOR US & SONY, BOTH!

Everest's first episode failed to move the needle for Star Plus

Everest – A story that will inspire everyone to conquer their own ‘Everest’!

Hero Indian Super League gets a warm welcome from the Indian TV audience!

Satyamev Jayate, Season 3 kicks off in a sporty style!

Hum Hain Na: Charm of Banaras and a love story to break stereotypes!

Kapil Sharma is not just a comedian but also a singer!!

Do you know? City of Kohima belongs to which country?

Hindi television dramas to see a new chapter with Amitabh Bachchan’s Yudh

Sci Fi Saturday: Tom Cruise starrer Oblivion to premiere this week.

Friday release: 2 States or Dekh Tamasha Dekh, not an obvious choice!!!

Star World’s new primetime ‘Ek Hasina Thi’ to compete with Balika Vadhu and Jodha Akbar

Koffee with Karan: Who has a better future Alia or Parineeti???

Koffee with Karan: Sonam Kapoor needs a reality check!!

Koffee with Karan with Aditya Roy and Shradha Kapoor!!

The proposal in the final episode of Castle is a climax or a twist in the tale.

A difficult choice this Friday with three big releases Queen, Total Siyappa and Gulaab Gang.

Koffee with Karan: Nargis and Freida were exotic as said by Ranveer Singh!!

Satyamev Jayate: Is the spent of Rs.6.2 crore per episode justified?!

Satyamev Jayate uses the voice of all to give India a new anthem.

Koffee with Karan: A journey back in time with Madhuri and Juhi

Channel V’s new show, Heroes-The Fight Back Files, will tell the tales of victimized heroes!!

Koffee with Karan: Abhishek and Farah were pleasantly entertaining!

Koffee with Karan: From a steamy entertainer to a humdrum talk show!!!

Mad in India: Just a rip off of Comedy Nights with Kapil or a show with its own place!!

Bunheads might not fit into any cliché genre but does make for a great show!!

Star World's new talk show is all about being a gentleman in the contemporary age !!

Deepika and Priyanka spill the beans on Koffee with Karan !!!

The Front Row: Future of Bollywood with the bigwigs of film-making

Koffee with Karan: Did Aamir Khan manage to break through his serious persona and charm the audience?

Raising Hope, A coarse, cynical comedy with lovable characters.

A sneak peek into 'Dhoom 3' and Dimple Kapadia's comic comeback 'What the Fish' !

Koffee was neither hot nor strong in the first episode of Koffee with Karan

Sherlock - Season 3 - we are waiting

The new avatar of Channel V - Correct hai

New shows you could catch this week - Buddha and Bhoot Aaya

Week of 7th Oct - It's gonna be a fun week

Week of 30th September - What's hot on TV?

Week of 23rd Sep - What to look out for on TV?

Second screen - Will it provide the means to tranform passive media consumption?