Diary of a Strategic Initiatives Principal : Saransh Pahwa speaks his mind

Winter Is Here! Here’s A Cool Plan For Broadcasters To Ensure Maximum Viewership

Case Study: How 10+ Household Brands Used Smart Segments To Optimize Their Digital Campaigns

Measure the Impact of Your TV Campaigns on Digital Conversions With Zapr

This Diwali, Target Parents With Young Kids For A Winning Campaign!

4 Effective Ways To Win Your TV Channel Viewers Back Once the IPL Ends

Case Study: How PharmEasy Used TV Attribution Insights To Create An Efficient TV Plan

This IPL, Bridge the 'Boundary' Between TV & Digital Advertising With Smart Segments

Zapr Partners with PubMatic for Integrated TV and Digital Media Buying

Case Study: How 40+ Broadcaster Campaigns Engaged TV Audiences Digitally During Festive

IPL 2021 is Back and Here’s How Brands Can Engage Like Never Before

How To Move From Static Demographic To Dynamic Consumer Data For TV Planning

Broadcasters: Gear Up for Comeback Seasons & New Launches by Engaging TV Viewers on Mobile

Natural Language Processing: Recent NLP Advances For Indian Languages

CarDekho Removes Reach Duplication and Targets Its App Users on TV

5 New Audience Segments You Need To Target Digitally in 2021

Optimize Your TV+Digital Advertising Spends with Zapr’s Smart Segments

Why Hyperlocal TV Viewership Data is A Must-have for TV Advertising

Zapr Lands First Patent: Content Aware Video Compression

Diary of a Sales AVP: Siddharth Thirani speaks his mind

This IPL, Bid on Convex!

How To Think Of An Efficient Media Plan With Attribution Metrics

A Strategy with no Match – Your Guide to Smart IPL TV Media Planning

How To Plan A Great TV Campaign With First Party App User Data

Machine Learning : Building Production Pipelines for ML Systems

How Creating Cloud Agnostic Scheduler Helped Reduce Maintenance of Data Pipelines

Natural Language Processing: Multiple Intent Handling in Chatbots

Computer Vision: Salient Object Detection

Top TV Viewership Insights from IPL 2020

How We Enhanced Productivity of Zapr’s Data Platform and Saved Costs

How To Make The Best Use Of Real-time TV Data This Festive Season!

Why You Should Use Strong Media-driven Profiles to Sharpen Your Digital Targeting

The Growing Need For Accurate TV Data – And How You Can Find It!

Top 5 Interest-based Behavioral Segments You Should Target on Digital Now

Zapr Integrates With The Trade Desk!

3 Ways Broadcasters Can Retain Loyal TV Viewers During IPL

TV Campaign Impact Analysis for App Users during IPL and Festive Seasons

Top 12 Audience Segments That Advertisers Should Engage In IPL 2021

Track your TV campaign performance in near real-time this IPL!

Addressing Gaps in Ad Exposure with Smart Segments

How Broadcasters Can Ensure Loyal TV Viewership Post Lockdown

How to Promote Your Apps Better with Accurate TV Media Planning Insights

How To Target Your ‘Always-on’ Digital Audiences

Top Smart Segments Used By Advertisers During Lockdown

3 Steps To Create The Best App Marketing Strategy Post Lockdown

Your Guide To All Things Tech At Zapr

How To Drive Better Market Impact With An Integrated Ad Strategy

How To Effectively Engage ‘Affluent Audiences’ Digitally

How To Target Parents With Young Kids Accurately On Digital

Win Competition Influenced Audiences Over To Your Brand

Cord Fakers | How To Grab The Attention Of Distracted TV Viewers

Cord Lovers | Make Highly Exposed TV Audiences Take Action

Cord Shavers | Boost Brand Awareness Among Less Exposed TV Audiences

Engaging Cord Cutters | Are You Reaching Those Who Never Watch TV?

5 Ways To Build A Smarter Integrated Marketing Strategy During Lockdown

Effective Ways To Improve Digital Advertising With Smart Segments (Free E-book)

How Broadcasters Can Analyze TV Audiences and Engage Them on Mobile

Ever heard that in 26 English Letters there are 44 Phonemes?

Zapr Testimonials | Ruchika Gupta, Marcomm Head - Luminous

TV to Digital Attribution: Track TV Ad Exposure To In-app Sales, Website Visits, App Installs & More

Ever heard that in 26 English Letters there are 44 Phonemes?

Project Thanos: Fad or Reality?

Top TV Advertisers Last Quarter!

Zapr Convex: TV Viewership Data of Your App Users for Effective Media Planning and Ad Attribution

Zapr Testimonials | Kaustubh Khare - Brand Head, Behrouz Biryani

CI/CD Pipeline at Zapr

6 Ways To Measure Your TV Campaign Effectiveness With Zapr Daily

Diary of an Audio Research Scientist: Sharath Adavanne speaks his mind

Zapr Testimonials | Anuj Arora - Head of Marketing, India (Home Textiles) at Welspun Group

How to Spice Up your Festive Season Ad Strategy with a Dash of Data

React Native Workshop at Zapr

Diary of a Data Analyst: Sneha Pandey speaks her mind

How AI Will Disrupt the Media and Advertising Industry

The Zapr Index – Find out how your TV ads perform every quarter!

Agile Program Management at ZAPR

What To Do When Your TV Ad Spots Drop This Festive Season

ZaprQnA: Sabyasachi Mitter - Founder and Managing Director, Fulcro

Tech Aficionados Under One Roof: UNBLT 2019!

Druidry – A Java based Druid query generator

Diary of a Product Manager: Manojna Belle speaks his mind

ZaprQnA | Harshad Bhoir, Sr. Manager - Digital Marketing, Welspun

The Rise of Urban Ladder

Zapr’s Tech Colloquium

JWT learnings along the way

Make Your TV Ads Have a Good Innings This ICC Cricket World Cup’19

Zapr Congratulates Axiata for Telecom Asia Awards Win

AR on the Mobile Web

Advertising Then and Now | Zapr Fireside with Jermina Menon

Diary of an Engineering Manager: Varun Khurana speaks his mind

Zapr Testimonials | Suvrita Saumya, Sr. Marketing Manager - Tata Motors

Resolving incorrect viewership due to similar content on multiple channels

How to 'Carry Your Bat' Even After IPL Ends

HTTP2 & You: High Performance Web Serving at ZAPR

Are You 'TRAI'ying Hard Enough? – Your Guide to Keeping up with the New Tariff Regime

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

Diary of a Data Scientist: Litan on the Broad Scope of Research

6 Ways to Boost Your IPL Ad Strategy On-the-go

ZAPR Data Lake

Play Hard, Advertise Harder – Your Guide to Smart IPL TV Media Planning

How BFSI Brands Can Win More Prospects This Financial Year

Operation Triumph: Siddhesh’s journey from pioneer to pilot of the Ad Ops team

5 Ways To Keep TV Viewers Subscribed To Your Channels Post Tariff

What Advertisers can learn from Brands that made Big TV events Bigger

Launching Zapr Technology Blog

Britannia's campaign with Zapr features on Business Standard & The Week

“A must-have for your campaigns going forward” – Ajay Kaul, Club Mahindra | Zapr Testimonials

3 Ways To Ace Your Next Big TV Ad Strategy

Zapr’s COO Deepak Baid talks to the Indian Business Journal

Embassy Goes Digital on Real Estate

How Karthick’s never say never attitude helped build Zapr’s robust Ad Technology

New study: Transform Your TV Media Plan With a Cross-Platform Approach and Save Big on Ad Spends

It’s Showtime! Analyzing the TV viewership of 2018 Primetime Emmy Awards

Zapr’s fingerprinting algorithm rated best in class globally at MIREX - audio content recognition contest

Zapr on LinkedIn’s Global List of Top Companies in 2018!

Chak De India! Analysing the TV Viewership of Asian Games 2018

Max Bupa generates 41% higher prospects for ‘GoActive’ Health Insurance by engaging TV audiences on Mobile

Zapr wins fifth international award at Effective Digital Marketing Awards UK

Reality format garners more TV audiences : Dance Reality Shows on Hindi GECs with more than 10% weekly viewership surge

Real life stories over fiction; Biopics on Hindi GECs among top ten shows during time slot

Aditi Bhatt speaks on How Merely Writing Code does not define Her Career at Zapr

Zapr - the only Indian winner at The Drum MOMAs UK

Zapr helps Star Plus Ace the Battle of Primetime TV with Strategic 2017 plan converting 550,000+ unique individuals

How Colors Shakti boosted loyalty among Indian TV viewers and bumped offline viewership up 25%

Gagan Gupta Geeks Out on How Perspectives shape Product Building at Zapr

Star Plus converts 170,000+ unique TV viewers for new season of TGILC

‘DevOps’ a culture: Ankit on how the exciting, new culture took shape at Zapr

Ad Analytics: How popular football league ISL impacted Indian markets

Why U-19 Cricket World Cup is a hub of Indian millennial TV viewers - TV Analytics

TV Analytics on Football Fans in India: Did FIFA make a lasting impact on ISL?

Pooja Conquers Codes to Culture shock: The Lifecycle of Data Problems at Zapr

Zapr wins Gold and Silver at Mob-Ex Awards’18 Singapore

"Zapr helps us meet marketing objectives better” - Uma Talreja, Raymond Ltd. | Zapr Testimonials

Inside the World of Strategy for Media Technology | Zapr Fireside with Amit Gupta

Hewlett-Packard India garners 430,000+ incremental reach over TV campaign in priority markets

Here’s what Urban TV viewers in South India are watching: Bigg Boss Kannada opens with 2.6 million

Bigg Boss 11 opens with 16.8 million: Are TV viewers hooked to this season’s ‘dhinchak’ contestants?

113.7 million watched India vs. Aus ODI: Not Howzzat but Whozzat?

Why TV soaps can bring you premium revenue: Top Hindi Serials this Sept-Oct

Zapr at MMAs: 2 Golds, 1 Silver and industry award for 'Best In Show'

How deeply has Kaun Banega Crorepati impacted India’s TV viewing landscape?

“Zapr’s data was really helpful to connect the dots” - Juhi Singh, Myntra | Zapr Testimonials

Bala goes from Intern to Data guru: The Evolution of a Software Engineer at Zapr

What keeps Indian Engineers up at night | Zapr Fireside

How Atreyee Dey redefined both Big-Data problems and Gender Norms

Zapr delivers incremental reach over Godrej No.1 TV plan: 70%+ completed view rate on Mobile

Zapr Testimonials | Anand Chakravarthy, Managing partner - Maxus India

Flying Cursor generates 4x higher website traffic by targeting offline IPL viewers on Mobile

First in India: Zapr verified by global anti-fraud entity TAG for digital advertising transparency

Closing loopholes in Audience Targeting: Kotak integrates TV and Mobile

How 1,00,000 TV commercial viewers made snap decisions for a holiday at Club Mahindra

Major automobile brand captures one-third of its closest competitor’s audience during IPL

Jewellery brand Orra engages 1 Million on anniversary sale: wins higher SOV by targeting competition

From Intern to Team Lead in Four years: Agam Jain on building Zapr’s tech from scratch

Zapr partners with WPP’s GroupM and Wunderman for data platform 'Zipline'

How TV-To-Mobile targeting works: UrbanClap gets TV ad viewers to download their app

Inside Zapr: The team that breaks down sound to numbers

How Dell bridged offline TV with targeted engagement on Mobile

“I never knew that I could do so much” - Chhavi Parasher on a seriously fun life at Zapr

Raymond: The Complete Mobile campaign with Zapr Media Labs

ZAPR Testimonials | Tushar Vyas, Chief Strategy Officer, GroupM South Asia

Zapr and Hotstar partner for deeper audience segmentation and user engagement

Despite drop in viewership, Oscars reach out to premium market

Analyzing Bollywood on TV: When stars leverage talk shows to promote movies

Analyzing Bollywood on TV: Top Movies by reach 2016

Analyzing Bollywood on TV: Most popular Female Actors by reach

Analyzing Bollywood on TV: 5 actors who ruled the TV screen in 2016

How we got 1,40,000 people to switch TV channels: Real Time Mobile Targeting Case study

P.V Sindhu fans power PBL viewership: Zapr maps them out

Punjab sees high national news viewership on Poll day

Dangal, Baba Ramdev and Olympics: How Pro Wrestling won over Rural India

Top paid Indian TV stars of 2016: does viewership data back ‘em up?

India watches historic Federer-Nadal, Williams sisters clash at Australian Open

Ind vs Eng 2017: countdown to final T20 match

Massive TV turnout on Republic Day: DD channels see 3.6x rise in viewership

Corporate owned teams showdown at Super Fight League 2017

Trump swears in: English news channels hit 1.9x growth on Indian TV

India's first ODI victory against England: 108 Mn TV viewers

PM Modi's nationwide address on New Year's Eve viewed by 128.2 Mn Indians

MasterChef India dishes success with both Hindi GEC, Food & Lifestyle audiences

Bollywood fans bid 2016 goodbye with favourite movie stars

Zapr Testimonials | Subramanya Sharma, CMO Cleartrip

Karun Nair’s triple century knocks Ind vs Eng Test series to 124 Mn viewers

New Kannada serial 'Niharika' grabs top Weekday Primetime viewership

'Everest' scales 2.2 Mn viewers on Christmas day

Women’s Cricket: India’s next big Sport?

How ‘successful’ was the Sony Max success celebration campaign?

4 Analytical Reasons why Kapil Sharma is still the King of Hindi Entertainment

Fashion E-comm leader targets TV viewers via Zapr; sees 2x higher Video Engagement

Does Tamil 'Super Singer Junior' hit the right notes across South India?

Was The Jungle Book TV premiere a bigger hit in English or Hindi?

La Liga stars join 5.9 Mn TV viewers at El Clasico Live in India

India vs England 2016: TV viewership so far

Rajinikanth 'Thalaivar' breaks all barriers: regional TV premieres rope in millions

Regional news provider engages with language target groups across India and Gulf countries

Rebranded VH1 hits 26.2% viewership hike with Global Citizen Festival India Live; more on channel’s viewership trends

Over a cup of Koffee: Celeb Talk Show becomes No.1 viewed Primetime English Entertainment show on Indian TV

Global Citizen Festival India 2016: all about the TV viewership!

Bengaluru FC wins interests of Football viewers across India during AFC Cup 2016

ZAPR Testimonials | Mallikarjun Das, Group CEO, Starcom India

Successful launch: ‘Mars’ drives 4x rise in Nat Geo’s Primetime Viewership