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Top TV Advertisers Last Quarter!
Zapr Convex: TV Viewership Data of Your App Users for Effective Media Planning and Ad Attribution
6 Ways To Measure Your TV Campaign Effectiveness With Zapr Daily
Diary of an Audio Research Scientist: Sharath Adavanne speaks his mind
How to Spice Up your Festive Season Ad Strategy with a Dash of Data
Diary of a Data Analyst: Sneha Pandey speaks her mind
The Zapr Index – Find out how your TV ads perform every quarter!
What To Do When Your TV Ad Spots Drop This Festive Season
ZaprQnA: Sabyasachi Mitter - Founder and Managing Director, Fulcro
Diary of a Product Manager: Manojna Belle speaks his mind
ZaprQnA | Harshad Bhoir, Sr. Manager - Digital Marketing, Welspun
The Rise of Urban Ladder
Make Your TV Ads Have a Good Innings This ICC Cricket World Cup’19
Zapr Congratulates Axiata for Telecom Asia Awards Win
Advertising Then and Now | Zapr Fireside with Jermina Menon
Diary of an Engineering Manager: Varun Khurana speaks his mind
Zapr Testimonials | Suvrita Saumya, Sr. Marketing Manager - Tata Motors
How to 'Carry Your Bat' Even After IPL Ends
Are You 'TRAI'ying Hard Enough? – Your Guide to Keeping up with the New Tariff Regime
How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’
Diary of a Data Scientist: Litan on the Broad Scope of Research
6 Ways to Boost Your IPL Ad Strategy On-the-go
Play Hard, Advertise Harder – Your Guide to Smart IPL TV Media Planning
How BFSI Brands Can Win More Prospects This Financial Year
Operation Triumph: Siddhesh’s journey from pioneer to pilot of the Ad Ops team
5 Ways To Keep TV Viewers Subscribed To Your Channels Post Tariff
What Advertisers can learn from Brands that made Big TV events Bigger
Britannia's campaign with Zapr features on Business Standard & The Week
“A must-have for your campaigns going forward” – Ajay Kaul, Club Mahindra | Zapr Testimonials
3 Ways To Ace Your Next Big TV Ad Strategy
Zapr’s COO Deepak Baid talks to the Indian Business Journal
Embassy Goes Digital on Real Estate
How Karthick’s never say never attitude helped build Zapr’s robust Ad Technology
New study: Transform Your TV Media Plan With a Cross-Platform Approach and Save Big on Ad Spends
It’s Showtime! Analyzing the TV viewership of 2018 Primetime Emmy Awards
Zapr’s fingerprinting algorithm rated best in class globally at MIREX - audio content recognition contest
Zapr on LinkedIn’s Global List of Top Companies in 2018!
Chak De India! Analysing the TV Viewership of Asian Games 2018
Max Bupa generates 41% higher prospects for ‘GoActive’ Health Insurance by engaging TV audiences on Mobile
Zapr wins fifth international award at Effective Digital Marketing Awards UK
Reality format garners more TV audiences : Dance Reality Shows on Hindi GECs with more than 10% weekly viewership surge
Real life stories over fiction; Biopics on Hindi GECs among top ten shows during time slot
Aditi Bhatt speaks on How Merely Writing Code does not define Her Career at Zapr
Zapr - the only Indian winner at The Drum MOMAs UK
Zapr helps Star Plus Ace the Battle of Primetime TV with Strategic 2017 plan converting 550,000+ unique individuals
How Colors Shakti boosted loyalty among Indian TV viewers and bumped offline viewership up 25%
Gagan Gupta Geeks Out on How Perspectives shape Product Building at Zapr
Star Plus converts 170,000+ unique TV viewers for new season of TGILC
‘DevOps’ a culture: Ankit on how the exciting, new culture took shape at Zapr
Ad Analytics: How popular football league ISL impacted Indian markets
Why U-19 Cricket World Cup is a hub of Indian millennial TV viewers - TV Analytics
TV Analytics on Football Fans in India: Did FIFA make a lasting impact on ISL?
Pooja Conquers Codes to Culture shock: The Lifecycle of Data Problems at Zapr
Zapr wins Gold and Silver at Mob-Ex Awards’18 Singapore
"Zapr helps us meet marketing objectives better” - Uma Talreja, Raymond Ltd. | Zapr Testimonials
Inside the World of Strategy for Media Technology | Zapr Fireside with Amit Gupta
Hewlett-Packard India garners 430,000+ incremental reach over TV campaign in priority markets
Here’s what Urban TV viewers in South India are watching: Bigg Boss Kannada opens with 2.6 million
Bigg Boss 11 opens with 16.8 million: Are TV viewers hooked to this season’s ‘dhinchak’ contestants?
113.7 million watched India vs. Aus ODI: Not Howzzat but Whozzat?
Why TV soaps can bring you premium revenue: Top Hindi Serials this Sept-Oct
Zapr at MMAs: 2 Golds, 1 Silver and industry award for 'Best In Show'
How deeply has Kaun Banega Crorepati impacted India’s TV viewing landscape?
“Zapr’s data was really helpful to connect the dots” - Juhi Singh, Myntra | Zapr Testimonials
Bala goes from Intern to Data guru: The Evolution of a Software Engineer at Zapr
What keeps Indian Engineers up at night | Zapr Fireside
How Atreyee Dey redefined both Big-Data problems and Gender Norms
Zapr delivers incremental reach over Godrej No.1 TV plan: 70%+ completed view rate on Mobile
Zapr Testimonials | Anand Chakravarthy, Managing partner - Maxus India
Flying Cursor generates 4x higher website traffic by targeting offline IPL viewers on Mobile
First in India: Zapr verified by global anti-fraud entity TAG for digital advertising transparency
Closing loopholes in Audience Targeting: Kotak integrates TV and Mobile
How 1,00,000 TV commercial viewers made snap decisions for a holiday at Club Mahindra
Major automobile brand captures one-third of its closest competitor’s audience during IPL
Jewellery brand Orra engages 1 Million on anniversary sale: wins higher SOV by targeting competition
From Intern to Team Lead in Four years: Agam Jain on building Zapr’s tech from scratch
Zapr partners with WPP’s GroupM and Wunderman for data platform 'Zipline'
How TV-To-Mobile targeting works: UrbanClap gets TV ad viewers to download their app
Inside Zapr: The team that breaks down sound to numbers
How Dell bridged offline TV with targeted engagement on Mobile
“I never knew that I could do so much” - Chhavi Parasher on a seriously fun life at Zapr
Raymond: The Complete Mobile campaign with Zapr Media Labs
ZAPR Testimonials | Tushar Vyas, Chief Strategy Officer, GroupM South Asia
Zapr and Hotstar partner for deeper audience segmentation and user engagement
Despite drop in viewership, Oscars reach out to premium market
Analyzing Bollywood on TV: When stars leverage talk shows to promote movies
Analyzing Bollywood on TV: Top Movies by reach 2016
Analyzing Bollywood on TV: Most popular Female Actors by reach
Analyzing Bollywood on TV: 5 actors who ruled the TV screen in 2016
How we got 1,40,000 people to switch TV channels: Real Time Mobile Targeting Case study
P.V Sindhu fans power PBL viewership: Zapr maps them out
Punjab sees high national news viewership on Poll day
Dangal, Baba Ramdev and Olympics: How Pro Wrestling won over Rural India
Top paid Indian TV stars of 2016: does viewership data back ‘em up?
India watches historic Federer-Nadal, Williams sisters clash at Australian Open
Ind vs Eng 2017: countdown to final T20 match
Massive TV turnout on Republic Day: DD channels see 3.6x rise in viewership
Corporate owned teams showdown at Super Fight League 2017
Trump swears in: English news channels hit 1.9x growth on Indian TV
India's first ODI victory against England: 108 Mn TV viewers
PM Modi's nationwide address on New Year's Eve viewed by 128.2 Mn Indians
MasterChef India dishes success with both Hindi GEC, Food & Lifestyle audiences
Bollywood fans bid 2016 goodbye with favourite movie stars
Zapr Testimonials | Subramanya Sharma, CMO Cleartrip
Karun Nair’s triple century knocks Ind vs Eng Test series to 124 Mn viewers
New Kannada serial 'Niharika' grabs top Weekday Primetime viewership
'Everest' scales 2.2 Mn viewers on Christmas day
Women’s Cricket: India’s next big Sport?
How ‘successful’ was the Sony Max success celebration campaign?
4 Analytical Reasons why Kapil Sharma is still the King of Hindi Entertainment
Fashion E-comm leader targets TV viewers via Zapr; sees 2x higher Video Engagement
Does Tamil 'Super Singer Junior' hit the right notes across South India?
Was The Jungle Book TV premiere a bigger hit in English or Hindi?
La Liga stars join 5.9 Mn TV viewers at El Clasico Live in India
India vs England 2016: TV viewership so far
Rajinikanth 'Thalaivar' breaks all barriers: regional TV premieres rope in millions
Regional news provider engages with language target groups across India and Gulf countries
Rebranded VH1 hits 26.2% viewership hike with Global Citizen Festival India Live; more on channel’s viewership trends
Over a cup of Koffee: Celeb Talk Show becomes No.1 viewed Primetime English Entertainment show on Indian TV
Global Citizen Festival India 2016: all about the TV viewership!
Bengaluru FC wins interests of Football viewers across India during AFC Cup 2016
ZAPR Testimonials | Mallikarjun Das, Group CEO, Starcom India
Successful launch: ‘Mars’ drives 4x rise in Nat Geo’s Primetime Viewership
Has Priyanka Chopra's 'Quantico' Season 2 performed better than Season 1?
The 2-day showdown: Modi & Trump cause 37.3 % spike in Indian News Viewership
Oct 2016: Star Gold jumps 8% higher Weekend Viewership with 2 Movie Premieres
Kabaddi World Cup 2016 attracts more than just Kabaddi fans across India
200 Mn viewers watch India Vs NZ series: ODIs garner IPL level viewership
Driving Brand Frequency on Smartphone | How a Major BFSI brand maximized its engagement rates
Did the TV premiere of 'A Flying Jatt' give Zee Cinema a weekend bump?
US Presidential Debates | Captivating interests of Premium TV viewers across India
New Primetime show 'Beyhadh' launched on Sony TV: 5.2 Mn viewers
Dell tracks TV viewership and sees 4x higher Campaign CTRs
2 Mn Indian TV viewers watch the UFC Middleweight Championship
Salman Khan steals weekend Hindi entertainment viewership: 'Sultan' and 'Bigg Boss 10' boost channel performance
Worldwide hit 'The Martian' premieres on Indian TV: 16.3 Mn viewers
Bigg Boss Kannada: 12.2 Mn watch show launch
Zapr Testimonials | Baldeep Singh, Country Manager, WPP Data Alliance
Global protein supplement brand engages with 58% of targeted TV viewers on Zapr Audience Network
In the Limelight: ‘Colors Infinity’ | In-depth channel analysis by Zapr Media Labs
India vs. New Zealand Test Cricket series: 117.7 Mn viewers so far
Beyond Football: 31.6 Mn viewers watch the opening of Hero ISL
World TV premiere of ‘Ki & Ka’: 25.2 Indian viewers
Zapr reveals English reality music fans in India
2.7 Mn Indians watch first U.S Presidential Debate 2016
Large rural audiences for Big Magic's new launch 'Big Mahotsav'
26 Mn watch TV premiere of ‘Dishoom’: Action movies fight it out!
Zapr Testimonials: Arnab Goswami, News Anchor and Editor in Chief, Times Now
Re-targeting promo viewers on Facebook: 78% engagement with target audience
Batman Vs Iron Man | The Battle for Indian TV
7 lakh Indian viewers watch 'Game Of Thrones' break Emmys history
'Vogue BFFs' on Colors Infinity opens with Deepika Padukone
Channel V’s content shift sees wider viewership within channel; youth and music genres shaken up?
7 lakh Indian viewers watch American football
New Tamil serial on Raj TV reaches 3 lakh viewers
More than 5 Mn viewers for ‘Bado Bahu’ starring Hindi Reality TV star Prince Narula
Major online furniture retailer engages @ 9% on Facebook via ZAPR Audience Targeting
ZAPR Testimonials | Mihir Kulkarni, Head of Brand & Retention Marketing, PepperFry
Niche audiences deliver high CTR for ad campaign; analyzing viewers of ‘The Global Menu’ on Living Foodz
‘Ant-Man’ premiere telecast: Star Movies sees 16.4% rise in weekend viewership
Sun TV sees 35.4% rise in weekend viewership with award show
India vs West Indies T20 sees 121 Mn viewers: cricket audiences are loyal to the game in any format
The reason behind Jhalak Dikhhla Jaa's 33.5 Mn viewership: Do promos really make people watch a show?
Dipa Karmakar's "Vault of Death" receives soaring viewership at the Rio Olympics
Highest viewership this Olympics: P.V Sindhu's final match garners 66.5 Mn viewers in India
51.4 Mn viewers watch PM Modi's Independence Day speech: what else did they watch?
Rio Olympics: Indian athletes receive highest viewership
Biggest launch of Colors TV this year: 17.7 Mn viewers for the weekend
ZAPR announces certification by TRUSTe on privacy and data management policies
Futsal - it's not just about football
UEFA Euro 2016: Portugal emerge as most popular team | 29% of football fans in India watch tennis
Wimbledon 2016: Loyalty to the stars or the sport?
IIFA Awards: 71 Mn viewers | Massive viewership overlaps between prime-time Hindi GECs
Pro Kabaddi League | Revealing loyal sports viewers across India
OTT Video and lessons from Netflix: It’s time to stop churning and start engaging
Times Now | PM Narendra Modi interview: Urban audiences claim highest viewership
New TV serial ‘Ishqbaaz’ on Star Plus garners 8.7 million TV viewers
Sun TV’s ‘Nagini’ attracts 3.1 million TV viewers
UEFA Euro 2016 | Group matches: 50.1 million viewers tune in
Diving into the English TV viewing landscape: engage with the most relevant audiences
Kapil Sharma: a one-man army?
Colors TV garners 17.5 million viewers with launch of new TV series 'Kavach Kali Shaktiyon Se'
GIMA Awards 2016 on Colors TV bags 33 million TV viewers
Kannada kids reality TV show 'Drama Juniors' claims highest weekend TV viewership across genre
Star Vijay’s new reality TV shows attract more than 5 million viewers
The 2016 French Open | Final Week: more than 5 million viewers
Not running a TV campaign? It’s the perfect time for a ZAPR campaign
May 28th: Star Parivaar Awards 2016 garners 44 million viewers and 'The Kapil Sharma Show' hits 32 million viewers
IPL 2016: final match ropes in 195 million viewers; Oppo leads with highest TV ad spots
Kids entertainment market booms: 75 million viewers for Indian cartoon show
The Billboard Music Awards 2016 attracts 1.2 million viewers
Assembly Elections 2016: regional TV news channels experience high viewership
Zee TV’s tribute on International Mother’s Day wins 19 million viewers
Tamil stars take the Cricket field with full force: 45 million spectators
IPL 2016: Mumbai Indians emerge as favourite team; Oppo and Amazon grab highest ad spots
Big Boss Bangla: A Big Player in the House
Kannada award show attracts 8.2 million viewers for a May Day special
10 million people Marvelled by The Avengers!
'The Kapil Sharma Show' gives Sony Entertainment a 2.6x rise in its weekend viewership
IPL 2016 Ceremony - A glitzy night, impressive performances & 45 Million Viewers
#IndVsWI - Though India lost, the cricket match still managed to attract 317 Million viewers.
#IndVsPak, #IndVsBan, #IndVsAus - The viewership is just rising.
Oscars 2016: As India Watched It
India’s Got Talent did shake up things when it premiered but has it been consistent since then?
60th FILMFARE AWARDS – A GREAT EVENING FOR US & SONY, BOTH!
Everest's first episode failed to move the needle for Star Plus
Everest – A story that will inspire everyone to conquer their own ‘Everest’!
Hero Indian Super League gets a warm welcome from the Indian TV audience!
Satyamev Jayate, Season 3 kicks off in a sporty style!
Hum Hain Na: Charm of Banaras and a love story to break stereotypes!
Kapil Sharma is not just a comedian but also a singer!!
Do you know? City of Kohima belongs to which country?
Hindi television dramas to see a new chapter with Amitabh Bachchan’s Yudh
Sci Fi Saturday: Tom Cruise starrer Oblivion to premiere this week.
Friday release: 2 States or Dekh Tamasha Dekh, not an obvious choice!!!
Star World’s new primetime ‘Ek Hasina Thi’ to compete with Balika Vadhu and Jodha Akbar
Koffee with Karan: Who has a better future Alia or Parineeti???
Koffee with Karan: Sonam Kapoor needs a reality check!!
Koffee with Karan with Aditya Roy and Shradha Kapoor!!
The proposal in the final episode of Castle is a climax or a twist in the tale.
A difficult choice this Friday with three big releases Queen, Total Siyappa and Gulaab Gang.
Koffee with Karan: Nargis and Freida were exotic as said by Ranveer Singh!!
Satyamev Jayate: Is the spent of Rs.6.2 crore per episode justified?!
Satyamev Jayate uses the voice of all to give India a new anthem.
Koffee with Karan: A journey back in time with Madhuri and Juhi
Channel V’s new show, Heroes-The Fight Back Files, will tell the tales of victimized heroes!!
Koffee with Karan: Abhishek and Farah were pleasantly entertaining!
Koffee with Karan: From a steamy entertainer to a humdrum talk show!!!
Mad in India: Just a rip off of Comedy Nights with Kapil or a show with its own place!!
Bunheads might not fit into any cliché genre but does make for a great show!!
Star World's new talk show is all about being a gentleman in the contemporary age !!
Deepika and Priyanka spill the beans on Koffee with Karan !!!
The Front Row: Future of Bollywood with the bigwigs of film-making
Koffee with Karan: Did Aamir Khan manage to break through his serious persona and charm the audience?
Raising Hope, A coarse, cynical comedy with lovable characters.
A sneak peek into 'Dhoom 3' and Dimple Kapadia's comic comeback 'What the Fish' !
Koffee was neither hot nor strong in the first episode of Koffee with Karan
Sherlock - Season 3 - we are waiting
The new avatar of Channel V - Correct hai
New shows you could catch this week - Buddha and Bhoot Aaya
Week of 7th Oct - It's gonna be a fun week
Week of 30th September - What's hot on TV?
Week of 23rd Sep - What to look out for on TV?
Second screen - Will it provide the means to tranform passive media consumption?
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