Welspun, one of the largest home textile manufacturers, partnered with the Kings XI Punjab team during IPL 2019 and joined hands to create brand awareness for its new range of Quik Dry Towels. Anuj Arora, Head of Marketin - India (Home Textiles) at Welspun Group, talks about how the brand targeted IPL viewers across the mobile fraternity with an innovative moment marketing campaign with Zapr:

Read more about the campaign here - https://info.zapr.in/welspun-case-study