<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">
Get in Touch

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

India vs England 2016: TV viewership so far

The Indian cricket team's last tour for the year 2016 has garnered 120 million unique viewers so far in the series.

Let's look at the viewership trends for each Test match and the geographic reach of the series:

block_1.png

The Test matches have remained consistently popular so far in the series.

block_2.png

Take a look at the daily viewership trends for each Test match:

block_3.png

block_4.png

block_5.png

Three South Indian states - Tamil Nadu, Andhra Pradesh and Karnataka featured in the Top five states with highest viewership.

Maharashtra led the chart with 16.1 million viewers.block_6.png

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

Case Study: How PharmEasy Used TV Attribution Insights To Create An Efficient TV Plan

The pressing question for efficient TV media planning has always revolved around its impact - how can TV ...
Suzanne Sangi Sep 22, 2021 12:12:20 PM

This IPL, Bridge the 'Boundary' Between TV & Digital Advertising With Smart Segments

After facing its shares of obstacles, the Indian Premier League (IPL) 2021 is all set to go live soon. Wi...
Sirisha Venkatesh Sep 15, 2021 1:13:15 PM

Zapr Partners with PubMatic for Integrated TV and Digital Media Buying

We’re delighted to announce our partnership with PubMatic. This will enable media buyers to build integra...
Zapr Media Labs Sep 9, 2021 3:01:40 PM