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Britannia's campaign with Zapr features on Business Standard & The Week

Britannia's moment marketing campaign with Zapr was recently featured on two prominent news sites - Business Standard and The Week.

Britannia, India's leading food company, celebrated its 100th anniversary earlier this year. The company wanted the message of their milestone to reach a large audience and decided to execute moment marketing across screens with Zapr during the Asia Cup 2018. To create a strong brand impact on their audience, they directly engaged them on mobile during big cricket moments that would highly resonate with their brand message.

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Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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