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Britannia's campaign with Zapr features on Business Standard & The Week

Britannia's moment marketing campaign with Zapr was recently featured on two prominent news sites - Business Standard and The Week.

Britannia, India's leading food company, celebrated its 100th anniversary earlier this year. The company wanted the message of their milestone to reach a large audience and decided to execute moment marketing across screens with Zapr during the Asia Cup 2018. To create a strong brand impact on their audience, they directly engaged them on mobile during big cricket moments that would highly resonate with their brand message.

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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