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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Sruthi Veer

Sruthi Veer

Content writer ( + guitar & pool player) at Zapr Media Labs.

Recent Posts:

Top TV Advertisers Last Quarter!

The Zapr Index | Q2 FY 2020 - Shopping Season released last week and just like the previous rankings...
Sruthi Veer Nov 14, 2019 12:24:59 PM

6 Ways To Measure Your TV Campaign Effectiveness With Zapr Daily

If you’re a brand or agency who regularly advertises on TV, we’ve got some good news for you. This f...
Sruthi Veer Nov 4, 2019 1:40:05 PM

How to Spice Up your Festive Season Ad Strategy with a Dash of Data

It’s once again that time of the year when brands advertise massively on TV. The festive season has ...
Sruthi Veer Oct 1, 2019 6:46:15 PM

The Zapr Index – Find out how your TV ads perform every quarter!

Every quarter, hundreds of different brands advertise on TV across various categories. For a long ti...
Sruthi Veer Sep 9, 2019 11:29:35 AM

Make Your TV Ads Have a Good Innings This ICC Cricket World Cup’19

The ICC Cricket World Cup is like the Oscars of Cricket. Cricket fans around the world look forward ...
Sruthi Veer Jun 7, 2019 11:30:00 AM

How to 'Carry Your Bat' Even After IPL Ends

The countdown to this IPL’s season finale begins. With only a week to go, here’s something every bra...
Sruthi Veer Apr 29, 2019 11:00:00 AM

Are You 'TRAI'ying Hard Enough? – Your Guide to Keeping up with the New Tariff Regime

The Telecom Regulatory Authority of India (TRAI) has been taking a lot of heat over the past few mon...
Sruthi Veer Mar 11, 2019 12:00:00 PM

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

The Indian Premier League is mainly about two things: Cricket and Advertising. Last year, 20,000 ads...
Sruthi Veer Feb 28, 2019 12:00:00 PM

Play Hard, Advertise Harder – Your Guide to Smart IPL TV Media Planning

The Indian Premier League is THE biggest live televised event in India in terms of viewership and sp...
Sruthi Veer Feb 5, 2019 12:17:50 PM

5 Ways To Keep TV Viewers Subscribed To Your Channels Post Tariff

The new year has brought with it a new TV broadcasting structure. Telecom Regulatory Authority of In...
Sruthi Veer Jan 15, 2019 2:05:04 PM

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