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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Sruthi Veer

Sruthi Veer

Content writer ( + guitar & pool player) at Zapr Media Labs.

Recent Posts:

TV Campaign Impact Analysis for App Users during IPL and Festive Seasons

It’s a key quarter for all of us this year as IPL and the festive season are coming up. And our gues...
Sruthi Veer Sep 3, 2020 9:30:04 PM

Track your TV campaign performance in near real-time this IPL!

With only a month before IPL 2020 kicks off, brands and advertisers across categories have their int...
Sruthi Veer Aug 19, 2020 2:14:00 PM

Addressing Gaps in Ad Exposure with Smart Segments

Digital consumption during the lockdown phase has seen several spikes and shift in patterns. As mark...
Sruthi Veer Jul 31, 2020 1:25:21 AM

How to Promote Your Apps Better with Accurate TV Media Planning Insights

The app ecosystem has been flourishing during the lockdown period. Everyone has turned to their phon...
Sruthi Veer Jul 22, 2020 2:03:48 PM

How To Target Your ‘Always-on’ Digital Audiences

Over the past few months of the lockdown phase, digital consumption has drastically increased among ...
Sruthi Veer Jul 9, 2020 1:10:18 PM

Top Smart Segments Used By Advertisers During Lockdown

Lockdown 5.0 has welcomed a new phase of relaxation across the country. Although businesses are pick...
Sruthi Veer Jun 11, 2020 2:10:05 PM

How To Drive Better Market Impact With An Integrated Ad Strategy

With Lockdown 5.0 coming into place, we’re entering a new phase of more relaxations across various s...
Sruthi Veer May 28, 2020 12:55:18 PM

How To Target Parents With Young Kids Accurately On Digital

With the new work-from-home lifestyle during the lockdown, parents have been spending more time with...
Sruthi Veer Apr 28, 2020 1:24:38 PM

Cord Fakers | How To Grab The Attention Of Distracted TV Viewers

Do you often find yourself scrolling on your phone while you’re watching TV, especially when ads sta...
Sruthi Veer Apr 21, 2020 12:30:14 PM

Weekly TV Viewership Report On Changing Trends During Lockdown!

The entire nation staying at home due to the COVID-19 outbreak is translating to more TV time.  TV v...
Sruthi Veer Apr 6, 2020 12:45:18 AM

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