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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Sruthi Veer

Sruthi Veer

Content writer ( + guitar & pool player) at Zapr Media Labs.

Recent Posts:

Make Your TV Ads Have a Good Innings This ICC Cricket World Cup’19

The ICC Cricket World Cup is like the Oscars of Cricket. Cricket fans around the world look forward ...
Sruthi Veer Jun 7, 2019 11:30:00 AM

How to 'Carry Your Bat' Even After IPL Ends

The countdown to this IPL’s season finale begins. With only a week to go, here’s something every bra...
Sruthi Veer Apr 29, 2019 11:00:00 AM

Are You 'TRAI'ying Hard Enough? – Your Guide to Keeping up with the New Tariff Regime

The Telecom Regulatory Authority of India (TRAI) has been taking a lot of heat over the past few mon...
Sruthi Veer Mar 11, 2019 12:00:00 PM

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

The Indian Premier League is mainly about two things: Cricket and Advertising. Last year, 20,000 ads...
Sruthi Veer Feb 28, 2019 12:00:00 PM

Play Hard, Advertise Harder – Your Guide to Smart IPL TV Media Planning

The Indian Premier League is THE biggest live televised event in India in terms of viewership and sp...
Sruthi Veer Feb 5, 2019 12:17:50 PM

5 Ways To Keep TV Viewers Subscribed To Your Channels Post Tariff

The new year has brought with it a new TV broadcasting structure. Telecom Regulatory Authority of In...
Sruthi Veer Jan 15, 2019 2:05:04 PM

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