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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Sruthi Veer

Sruthi Veer

Content writer ( + guitar & pool player) at Zapr Media Labs.

Recent Posts:

How To Make The Best Use Of Real-time TV Data This Festive Season!

The festive season is the most awaited time of year for brands and advertisers. This year it’s close...
Sruthi Veer Oct 28, 2020 1:00:00 AM

Why You Should Use Strong Media-driven Profiles to Sharpen Your Digital Targeting

In a single day, we spend more than 4.5 hours of our time awake consuming media such as news, movies...
Sruthi Veer Oct 27, 2020 11:00:00 AM

The Growing Need For Accurate TV Data – And How You Can Find It!

In the current ever-evolving media landscape and shifting TV trends, real-time TV viewership data ha...
Sruthi Veer Oct 22, 2020 12:30:00 PM

Top 5 Interest-based Behavioral Segments You Should Target on Digital Now

In the era of OTT, Indian viewers have been watching TV a lot more right now than before the pandemi...
Sruthi Veer Oct 19, 2020 11:30:00 AM

TV Campaign Impact Analysis for App Users during IPL and Festive Seasons

It’s a key quarter for all of us this year as IPL and the festive season are coming up. And our gues...
Sruthi Veer Sep 3, 2020 9:30:04 PM

Track your TV campaign performance in near real-time this IPL!

With only a month before IPL 2020 kicks off, brands and advertisers across categories have their int...
Sruthi Veer Aug 19, 2020 2:14:00 PM

Addressing Gaps in Ad Exposure with Smart Segments

Digital consumption during the lockdown phase has seen several spikes and shift in patterns. As mark...
Sruthi Veer Jul 31, 2020 1:25:21 AM

How to Promote Your Apps Better with Accurate TV Media Planning Insights

The app ecosystem has been flourishing during the lockdown period. Everyone has turned to their phon...
Sruthi Veer Jul 22, 2020 2:03:48 PM

How To Target Your ‘Always-on’ Digital Audiences

Over the past few months of the lockdown phase, digital consumption has drastically increased among ...
Sruthi Veer Jul 9, 2020 1:10:18 PM

Top Smart Segments Used By Advertisers During Lockdown

Lockdown 5.0 has welcomed a new phase of relaxation across the country. Although businesses are pick...
Sruthi Veer Jun 11, 2020 2:10:05 PM

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