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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Sruthi Veer

Sruthi Veer

Content writer ( + guitar & pool player) at Zapr Media Labs.

Recent Posts:

Addressing Gaps in Ad Exposure with Smart Segments

Digital consumption during the lockdown phase has seen several spikes and shift in patterns. As mark...
Sruthi Veer Jul 31, 2020 1:25:21 AM

How to Promote Your Apps Better with Accurate TV Media Planning Insights

The app ecosystem has been flourishing during the lockdown period. Everyone has turned to their phon...
Sruthi Veer Jul 22, 2020 2:03:48 PM

How To Target Your ‘Always-on’ Digital Audiences

Over the past few months of the lockdown phase, digital consumption has drastically increased among ...
Sruthi Veer Jul 9, 2020 1:10:18 PM

Top Smart Segments Used By Advertisers During Lockdown

Lockdown 5.0 has welcomed a new phase of relaxation across the country. Although businesses are pick...
Sruthi Veer Jun 11, 2020 2:10:05 PM

How To Drive Better Market Impact With An Integrated Ad Strategy

With Lockdown 5.0 coming into place, we’re entering a new phase of more relaxations across various s...
Sruthi Veer May 28, 2020 12:55:18 PM

How To Target Parents With Young Kids Accurately On Digital

With the new work-from-home lifestyle during the lockdown, parents have been spending more time with...
Sruthi Veer Apr 28, 2020 1:24:38 PM

Cord Fakers | How To Grab The Attention Of Distracted TV Viewers

Do you often find yourself scrolling on your phone while you’re watching TV, especially when ads sta...
Sruthi Veer Apr 21, 2020 12:30:14 PM

Weekly TV Viewership Report On Changing Trends During Lockdown!

The entire nation staying at home due to the COVID-19 outbreak is translating to more TV time.  TV v...
Sruthi Veer Apr 6, 2020 12:45:18 AM

Engaging Cord Cutters | Are You Reaching Those Who Never Watch TV?

The way we consume media is changing day by day. Due to the nationwide lockdown, people have been en...
Sruthi Veer Apr 2, 2020 1:46:21 PM

Top TV Advertisers Last Quarter!

The Zapr Index | Q2 FY 2020 - Shopping Season released last week and just like the previous rankings...
Sruthi Veer Nov 14, 2019 12:24:59 PM

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