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Sruthi Veer
Content writer ( + guitar & pool player) at Zapr Media Labs.
Recent Posts:
Top TV Viewership Insights from IPL 2020
IPL 2020 was a breath of fresh air to cricket fans this year - it was almost a miracle that it happe...
Sruthi Veer
Nov 30, 2020 12:00:00 PM
How To Make The Best Use Of Real-time TV Data This Festive Season!
The festive season is the most awaited time of year for brands and advertisers. This year it’s close...
Sruthi Veer
Oct 28, 2020 1:00:00 AM
Why You Should Use Strong Media-driven Profiles to Sharpen Your Digital Targeting
In a single day, we spend more than 4.5 hours of our time awake consuming media such as news, movies...
Sruthi Veer
Oct 27, 2020 11:00:00 AM
The Growing Need For Accurate TV Data – And How You Can Find It!
In the current ever-evolving media landscape and shifting TV trends, real-time TV viewership data ha...
Sruthi Veer
Oct 22, 2020 12:30:00 PM
Top 5 Interest-based Behavioral Segments You Should Target on Digital Now
In the era of OTT, Indian viewers have been watching TV a lot more right now than before the pandemi...
Sruthi Veer
Oct 19, 2020 11:30:00 AM
TV Campaign Impact Analysis for App Users during IPL and Festive Seasons
It’s a key quarter for all of us this year as IPL and the festive season are coming up. And our gues...
Sruthi Veer
Sep 3, 2020 9:30:04 PM
Track your TV campaign performance in near real-time this IPL!
With only a month before IPL 2020 kicks off, brands and advertisers across categories have their int...
Sruthi Veer
Aug 19, 2020 2:14:00 PM
Addressing Gaps in Ad Exposure with Smart Segments
Digital consumption during the lockdown phase has seen several spikes and shift in patterns. As mark...
Sruthi Veer
Jul 31, 2020 1:25:21 AM
How to Promote Your Apps Better with Accurate TV Media Planning Insights
The app ecosystem has been flourishing during the lockdown period. Everyone has turned to their phon...
Sruthi Veer
Jul 22, 2020 2:03:48 PM
How To Target Your ‘Always-on’ Digital Audiences
Over the past few months of the lockdown phase, digital consumption has drastically increased among ...
Sruthi Veer
Jul 9, 2020 1:10:18 PM
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