<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

Zapr’s fingerprinting algorithm rated best in class globally at MIREX - audio content recognition contest

After being listed on LinkedIn’s Top Startups 2018, we’re happy to announce yet another ranking that puts Zapr at the forefront of technological revolution in business.

Zapr’s audio fingerprinting algorithm has been evaluated as one of the best in the world by MIREX - Music Information Retrieval Evaluation eXchange, an international fingerprinting bench-marking contest run by the University of Illinois - Urbana Champaign. Having achieved 90%+ accuracy, our algorithm was rated one of the best globally and showcased at ISMIR (Paris, Sept 2018), an international forum for research on the organization of music-related data.

IMG-20180928-WA0000

Zapr’s innovations were well received among an audience of top researchers and technology builders.

What makes the achievement truly remarkable is the fact that Zapr’s algorithms were able to deliver on accuracy without sacrificing on efficiency. The evaluation was made even more challenging with a hidden dataset, for which we achieved the match rate at a record time of less than 3 hours. Check out the complete list of top performers at MIREX 2018.

Placed on par with top audio content recognition (ACR) technologies worldwide, Zapr is taking forward its disruptive technology to meet its ultimate vision of providing a comprehensive offline and online media consumption repository for every brand user.

At Zapr Media Labs, we’re constantly trying to build trailblazing innovations that set the benchmark and we are glad to have leading media bodies as partners on that journey.

Read more about Zapr's Digital Signal Processing (DSP) team that breaks down sounds to numbers here.

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

Diary of a Sales AVP: Siddharth Thirani speaks his mind

How it all began... I found out about Zapr through a dear friend and classmate from business school. We h...
Zapr Media Labs Mar 31, 2021 5:35:22 PM

This IPL, Bid on Convex!

The next edition of IPL is just around the corner, so it’s safe to assume that the number 1 agenda on eve...
Zapr Media Labs Mar 24, 2021 11:05:50 AM

How To Think Of An Efficient Media Plan With Attribution Metrics

Media planning is a complicated process considering all the gaps that still exist in determining media co...
Suzanne Sangi Mar 10, 2021 11:16:56 AM