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A Strategy with no Match – Your Guide to Smart IPL TV Media Planning

In terms of viewership and spends, it doesn’t get any bigger than The Indian Premier League. Since its inception, the IPL has changed the face of not just cricket, but also the Indian advertising industry. We’re not lying when we say, there’s a better way to advertise on TV during IPL!

We have some ideas that can boost your TV media plan for the upcoming season:
  1. Advertise on impactful ad spots – make it worth every penny!
    Here’s a challenge: Choose the most cost-efficient ad spot during IPL! Not so easy, is it? Is there a way to ensure you’ll get your money’s worth?
    Precise data-backed insights is the key. Insights like best performing match days, high impact slots within matches, and even reach across geographies by match-type (openings, play-offs, etc.) can tell you where to put your money to effortlessly and effectively reach your target audience!
  2. Reach IPL viewers on ANY channel
  3. Target your TV audience (also) on their phones!
    Sure, television is a great way to reach your audience. But here’s another vision that could complement your strategy: Integrating digital advertising! This way, you can save upto 90% on your digital spends. To that end, we introduce the Zapr Smart Segments -  exclusive media consumption-based audiences* now easily accessible for digital advertising through data management platforms (DMP) like Lotame.

 Here’s why should you use smart segments:

1. Unique: Our audience data is based on deterministic media consumption
2. Scale: Our user base consists of 175+ Mn profiled users consuming content across TV, Digital and Cinema.
3. Ease of use: Plug-n-play feature for easy campaign execution 
4. Smart: Our smart segments can add intelligence to your digital plans and help you spend smartly. The result is accurate targeting which leads to better ROIs.

With our key behavioural profiles, sports lovers (those who heavily consume sports channels such as Star Sports, Ten Sports, etc) can be further segmented in terms of fans of specific sports, based on their viewership of broadcasted tournaments such as IPL, ISL, etc.

With just a few months before the new IPL season commences, it’s crucial that you boost your TV media plan to knock it out of the park!

To explore more on how your IPL ad strategy can create a higher impact among TV audiences, get in touch with us now.

 

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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