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India watches historic Federer-Nadal, Williams sisters clash at Australian Open

3.7 million TV viewers in India watched Roger Federer earn his 18th Grand slam title with his win over Rafael Nadal at the Australian Open 2017. 1 million people tuned in to watch Tennis-star sisters Venus Williams and Serena Williams battle it out at the women's finals. The Sania Mirza-Ivan Dodig duo drew 0.68 million Indian TV viewers for the mixed double finals.

We've mapped the tournament's geographic reach and viewership impact in India for these matches using Zapr Media Lab's TV-to-Mobile analytics:

AO_Women's Finals (1).png

New_AO_Men's Finals (1).png

New_AO_Mixed Doubles Finals.png

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Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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