<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

India watches historic Federer-Nadal, Williams sisters clash at Australian Open

3.7 million TV viewers in India watched Roger Federer earn his 18th Grand slam title with his win over Rafael Nadal at the Australian Open 2017. 1 million people tuned in to watch Tennis-star sisters Venus Williams and Serena Williams battle it out at the women's finals. The Sania Mirza-Ivan Dodig duo drew 0.68 million Indian TV viewers for the mixed double finals.

We've mapped the tournament's geographic reach and viewership impact in India for these matches using Zapr Media Lab's TV-to-Mobile analytics:

AO_Women's Finals (1).png

New_AO_Men's Finals (1).png

New_AO_Mixed Doubles Finals.png

Sign up on our subscription box to receive monthly updates on live sports viewership, audience insights and more! Or click here to subscribe: http://eepurl.com/ceX-z1

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

Broadcasters, Ensure Your Viewership Doesn’t ‘Bounce’ During IPL

IPL is just around the corner, which means you’re probably already wondering how to leverage India’s bigg...
Zapr Media Labs Feb 17, 2022 1:11:52 PM

How Geo-Level TV Viewership Data Can Help You Win Key Markets and Maximize Viewership

It is safe to say that the COVID pandemic has significantly impacted the way in which we consume content....
Sirisha Venkatesh Feb 10, 2022 1:57:09 PM

Redefine Digital Branding of Consumer Products With Zapr Smart Segments

The onset of the COVID-19 pandemic has undoubtedly impacted the FMCG industry quite drastically. While th...
Sirisha Venkatesh Feb 3, 2022 2:43:23 PM