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Inside the World of Strategy for Media Technology | Zapr Fireside with Amit Gupta

What do Strategists see in the media-tech industry? How do we solve significant marketing and strategy problems that are a top-of-mind concern for most CMOs? How do we bridge digital with traditional media to revolutionize reach and engagement?

Curious to know what the role of Strategy entails in the largely intersectional media-tech industry? We caught up with Amit Gupta, VP of Strategy and Operations at Zapr Media Labs, to get his views on the relationship between technology and business.

It turns out that a Strategy team is pretty much the backbone of democratized and data-driven decision making in any organisation. However, burning questions arise: does it dilute the vision of young technology-driven companies, many of whose ambitious beginnings have changed the world today. Is there a real need for ‘strategy’ in fairly new companies?  

Watch Amit and Sharan, VP Business Development at Zapr, discuss the pros (and cons) of having a solid strategy in place. The two explore real-life scenarios where Strategy’s success in picking the right opportunities could very well be the largest breakthrough for business or at least, timely course-correction.

Sharan: What exactly is a Strategy and Operations role?

Amit: If you look at it in the context of any organisation, you’re looking at certain opportunities that are there in the market. There will be more that one at any particular point in time, which of these opportunities do you actually choose?

Internally, there is always a constraint on resources, whether it is capital or people or it is just mental bandwidth. Now the idea of strategy is how do you tackle these opportunities: firstly, which ones do you pick? And secondly, based on your internal capabilities and resources, which is the best value for money?

Watch the entire conversation here:

https://youtu.be/lUihW8Erf6Q

Amit Gupta graduated from IIM-Ahmedabad and IIT-Kharagpur (B.Tech and M.Tech). His career spans over ten years as strategist and analyst in places like Goldman Sachs, Bain and Company, Syntel and Clear Capital. Visit: https://www.linkedin.com/in/guptaamitk/

Sharan Tulsiani’s career spans over 15 years as entrepreneur, startup veteran, global business and marketing leader in gaming, media, and advertising. Visit: https://www.linkedin.com/in/sharant/

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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