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Zapr and Hotstar partner for deeper audience segmentation and user engagement

Over the past few years, as we embarked on a journey to build a world-class media tech company out of India, we’ve had the pleasure of working with and learning from all of you. Your constant feedback and support has helped Zapr evolve into India’s largest media consumption repository and audience engagement platform. Operating at the intersection of media-tech, data analytics and mobile advertising, the team at Zapr Media Labs has always been committed to developing cutting edge technologies and powering innovations to reimagine solutions for some of the most intractable problems in the media and advertising industry.

We are therefore excited to announce our partnership with Hotstar, one of India’s leading OTT platforms. Hotstar, through this partnership, intends to evolve into a full-fledged technology and analytics company that will shape the next wave of mobile usage and advertising in India. Hotstar and Zapr will together create a deeper understanding of mobile audiences that can be leveraged by brands to drive impactful audience targeting as well as create personalized communication and offers.

This partnership further reinforces the incredible response we have received from our partners - from all of you. We remain committed to accelerating the pace of our research and development, growing our product portfolio and building a deeper and long lasting relationship with all companies - brands, broadcasters and agencies - across the media and advertising industry.  

These are exciting times and we have miles to go before we sleep.

Sandipan Mondal, Deepak Baid, Sajo Mathews

Cofounders, Zapr Media Labs

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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