<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">
Get in Touch

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

New Kannada serial 'Niharika' grabs top Weekday Primetime viewership

Pitched as a story that moves away from the usual 'kitchen drama', Kannada serial Niharika on Star Suvarna got 2.5 million viewers to tune in so far. Only few weeks after its launch, Niharika is the third most watched Kannada Primetime show for the Weekday 8:00 PM to 8:30 PM slot!

Zapr Media Labs takes a quick look at key success indicators such as loyalty, growth and viewing trends.

block_1.png

15th Dec received highest viewership for the show so far  - 0.62 million.

As seen in the graph below, Niharika experienced reasonably stable viewership across episodes aired between 12th - 29th December.

block_3.png

Our research shows that 30.3% of viewers who watched the launch episode continued watching the second episode on the very next day! That means almost 1/3 of the first episode's viewers enjoyed the show and came back to watch it again.

block_4.png

At Zapr Media Labs, we compared the show's performance with other shows in the 8:00 PM to 8:30 PM slot. Niharika made it to Top Five most watched Kannada shows in its Weekday Primetime slot.

block_6.png

As expected, Karnataka had the largest number of viewers for the show. Maharashtra followed with significant viewership. Other South Indian states like Tamil Nadu, Andhra Pradesh and Kerala made it to Top Five.

block_5.png

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

Case Study: How PharmEasy Used TV Attribution Insights To Create An Efficient TV Plan

The pressing question for efficient TV media planning has always revolved around its impact - how can TV ...
Suzanne Sangi Sep 22, 2021 12:12:20 PM

This IPL, Bridge the 'Boundary' Between TV & Digital Advertising With Smart Segments

After facing its shares of obstacles, the Indian Premier League (IPL) 2021 is all set to go live soon. Wi...
Sirisha Venkatesh Sep 15, 2021 1:13:15 PM

Zapr Partners with PubMatic for Integrated TV and Digital Media Buying

We’re delighted to announce our partnership with PubMatic. This will enable media buyers to build integra...
Zapr Media Labs Sep 9, 2021 3:01:40 PM