We’re delighted to announce our partnership with The Trade Desk in providing brands and advertisers unique and premium audience segments for their digital campaigns. The partnership enables brands to access Zapr's unique and powerful TV viewership segments on one of the leading DSPs, enabling them to drive integrated TV+Digital spends.
Brands can now easily plug in Zapr's TV segments on the platform while deploying digital spends to drive reach and frequency which is incremental over television. They can further target competition exposed audiences as well as specific TV viewership based personas like music lovers, reality show fans, cricket audiences, etc. Such unique targeting combined with a vast inventory of OTT and other publishers on The Trade Desk makes it one of a kind proposition for all our clients and partners.
Our collaboration with one of the fastest-growing demand-side platforms in the industry further strengthens our pedigree and credibility in TV viewership data. Advertisers can now leverage these smart segments provided by India’s only granular TV viewership intelligence on The Trade Desk more seamlessly than ever before. Reaching audiences through the platform can help brands meet their objectives better as they can engage viewers based on their behavioural affinity to a specific genre or brand messaging. This also revolutionizes competition targeting as it can now be done at an optimized cost on a platform that is more involved and personal.
“Over the past few years, we’ve worked with hundreds of leading brands and agencies. We’ve executed highly innovative campaigns that have pushed the boundaries of media technology and mobile advertising. The Trade Desk platform brings innovation to the industry, catering to the most sophisticated buyers in advertising technology and our partnership now enables us to make our smart segments more easily accessible to marketers and advertisers.”
- Amit Gupta, Chief Business Officer at Zapr Media Labs
Our integrated marketing solutions backed by India’s largest offline media consumption data can help brands and agencies achieve targeted engagement more efficiently. To know more about Smart Segments, visit here.