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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Sirisha Venkatesh

Recent Posts:

Case Study: How 10+ Household Brands Used Smart Segments To Optimize Their Digital Campaigns

Being able to reach millions of people at once is just one of the many perks that advertising on TV ...
Sirisha Venkatesh Nov 17, 2021 1:29:57 PM

Measure the Impact of Your TV Campaigns on Digital Conversions With Zapr

Brands and marketers have long praised TV, as a medium, for the incredible reach that it offers. But...
Sirisha Venkatesh Nov 3, 2021 12:33:08 PM

4 Effective Ways To Win Your TV Channel Viewers Back Once the IPL Ends

As the much-awaited season of the Indian Premier League (IPL) finally comes to an end, TV broadcaste...
Sirisha Venkatesh Oct 18, 2021 2:06:41 PM

This IPL, Bridge the 'Boundary' Between TV & Digital Advertising With Smart Segments

After facing its shares of obstacles, the Indian Premier League (IPL) 2021 is all set to go live soo...
Sirisha Venkatesh Sep 15, 2021 1:13:15 PM

Broadcasters: Gear Up for Comeback Seasons & New Launches by Engaging TV Viewers on Mobile

  With COVID-19 lockdowns relaxing across India and the festive season being right around the corner...
Sirisha Venkatesh Jul 23, 2021 11:54:27 PM

CarDekho Removes Reach Duplication and Targets Its App Users on TV

Not that long ago, brands were faced with the pressing challenge of not being able to measure the ef...
Sirisha Venkatesh Jul 8, 2021 12:38:58 PM

Optimize Your TV+Digital Advertising Spends with Zapr’s Smart Segments

One cannot deny that the COVID-19 pandemic has changed the way people consume TV and digital media c...
Sirisha Venkatesh Jun 24, 2021 1:05:06 PM

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