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How Geo-Level TV Viewership Data Can Help You Win Key Markets and Maximize Viewership
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Sirisha Venkatesh
Recent Posts:
How Geo-Level TV Viewership Data Can Help You Win Key Markets and Maximize Viewership
It is safe to say that the COVID pandemic has significantly impacted the way in which we consume con...
Sirisha Venkatesh
Feb 10, 2022 1:57:09 PM
Redefine Digital Branding of Consumer Products With Zapr Smart Segments
The onset of the COVID-19 pandemic has undoubtedly impacted the FMCG industry quite drastically. Whi...
Sirisha Venkatesh
Feb 3, 2022 2:43:23 PM
Case Study: How 10+ Household Brands Used Smart Segments To Optimize Their Digital Campaigns
Being able to reach millions of people at once is just one of the many perks that advertising on TV ...
Sirisha Venkatesh
Nov 17, 2021 1:29:57 PM
Measure the Impact of Your TV Campaigns on Digital Conversions With Zapr
Brands and marketers have long praised TV, as a medium, for the incredible reach that it offers. But...
Sirisha Venkatesh
Nov 3, 2021 12:33:08 PM
4 Effective Ways To Win Your TV Channel Viewers Back Once the IPL Ends
As the much-awaited season of the Indian Premier League (IPL) finally comes to an end, TV broadcaste...
Sirisha Venkatesh
Oct 18, 2021 2:06:41 PM
This IPL, Bridge the 'Boundary' Between TV & Digital Advertising With Smart Segments
After facing its shares of obstacles, the Indian Premier League (IPL) 2021 is all set to go live soo...
Sirisha Venkatesh
Sep 15, 2021 1:13:15 PM
Broadcasters: Gear Up for Comeback Seasons & New Launches by Engaging TV Viewers on Mobile
With COVID-19 lockdowns relaxing across India and the festive season being right around the corner, ...
Sirisha Venkatesh
Jul 23, 2021 11:54:27 PM
CarDekho Removes Reach Duplication and Targets Its App Users on TV
Not that long ago, brands were faced with the pressing challenge of not being able to measure the ef...
Sirisha Venkatesh
Jul 8, 2021 12:38:58 PM
Optimize Your TV+Digital Advertising Spends with Zapr’s Smart Segments
One cannot deny that the COVID-19 pandemic has changed the way people consume TV and digital media c...
Sirisha Venkatesh
Jun 24, 2021 1:05:06 PM
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