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BFSI Leaders, Get Great Returns With A Winning Campaign!
The last two years haven't been particularly easy for businesses globally. But this year could shake...
Zapr Media Labs
Jan 27, 2022 1:38:33 PM
Measure the Impact of Your TV Campaigns on Digital Conversions With Zapr
Brands and marketers have long praised TV, as a medium, for the incredible reach that it offers. But...
Sirisha Venkatesh
Nov 3, 2021 12:33:08 PM
Case Study: How PharmEasy Used TV Attribution Insights To Create An Efficient TV Plan
The pressing question for efficient TV media planning has always revolved around its impact - how ca...
Suzanne Sangi
Sep 22, 2021 12:12:20 PM
How To Move From Static Demographic To Dynamic Consumer Data For TV Planning
For app based businesses, there’s a world of data that can be obtained from user behaviour and actio...
Suzanne Sangi
Aug 9, 2021 12:23:36 PM
CarDekho Removes Reach Duplication and Targets Its App Users on TV
Not that long ago, brands were faced with the pressing challenge of not being able to measure the ef...
Sirisha Venkatesh
Jul 8, 2021 12:38:58 PM
Why Hyperlocal TV Viewership Data is A Must-have for TV Advertising
The second wave of the Covid pandemic and subsequent lockdowns have got us all holed up in our homes...
Suzanne Sangi
Jun 15, 2021 3:43:44 PM
This IPL, Bid on Convex!
The next edition of IPL is just around the corner, so it’s safe to assume that the number 1 agenda o...
Zapr Media Labs
Mar 24, 2021 11:05:50 AM
How To Plan A Great TV Campaign With First Party App User Data
Planning TV campaigns for an app audience is tricky work. It’s hard to know where to advertise when ...
Suzanne Sangi
Jan 25, 2021 2:03:45 PM
TV Campaign Impact Analysis for App Users during IPL and Festive Seasons
It’s a key quarter for all of us this year as IPL and the festive season are coming up. And our gues...
Sruthi Veer
Sep 3, 2020 9:30:04 PM
Track your TV campaign performance in near real-time this IPL!
With only a month before IPL 2020 kicks off, brands and advertisers across categories have their int...
Sruthi Veer
Aug 19, 2020 2:14:00 PM
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