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Case Study: How PharmEasy Used TV Attribution Insights To Create An Efficient TV Plan

The pressing question for efficient TV media planning has always revolved around its impact - how ca...
Suzanne Sangi Sep 22, 2021 12:12:20 PM

How To Move From Static Demographic To Dynamic Consumer Data For TV Planning

For app based businesses, there’s a world of data that can be obtained from user behaviour and actio...
Suzanne Sangi Aug 9, 2021 12:23:36 PM

CarDekho Removes Reach Duplication and Targets Its App Users on TV

Not that long ago, brands were faced with the pressing challenge of not being able to measure the ef...
Sirisha Venkatesh Jul 8, 2021 12:38:58 PM

Why Hyperlocal TV Viewership Data is A Must-have for TV Advertising

The second wave of the Covid pandemic and subsequent lockdowns have got us all holed up in our homes...
Suzanne Sangi Jun 15, 2021 3:43:44 PM

This IPL, Bid on Convex!

The next edition of IPL is just around the corner, so it’s safe to assume that the number 1 agenda o...
Zapr Media Labs Mar 24, 2021 11:05:50 AM

How To Plan A Great TV Campaign With First Party App User Data

Planning TV campaigns for an app audience is tricky work. It’s hard to know where to advertise when ...
Suzanne Sangi Jan 25, 2021 2:03:45 PM

TV Campaign Impact Analysis for App Users during IPL and Festive Seasons

It’s a key quarter for all of us this year as IPL and the festive season are coming up. And our gues...
Sruthi Veer Sep 3, 2020 9:30:04 PM

Track your TV campaign performance in near real-time this IPL!

With only a month before IPL 2020 kicks off, brands and advertisers across categories have their int...
Sruthi Veer Aug 19, 2020 2:14:00 PM

How to Promote Your Apps Better with Accurate TV Media Planning Insights

The app ecosystem has been flourishing during the lockdown period. Everyone has turned to their phon...
Sruthi Veer Jul 22, 2020 2:03:48 PM

TV to Digital Attribution: Track TV Ad Exposure To In-app Sales, Website Visits, App Installs & More

With the rise of internet-based businesses and e-transactions, digital engagement has become a key f...
Suzanne Sangi Dec 18, 2019 1:06:11 PM

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