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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Suzanne Sangi

Suzanne Sangi

Suzanne is a writer, music lover and Cultural Studies enthusiast. She occasionally sneaks into the music corner to jam, and goes home to (try and) finish her second novel.

Recent Posts:

How Broadcasters Can Ensure Loyal TV Viewership Post Lockdown

India houses the world’s second largest TV population of 800 million active TV viewers across 200 mi...
Suzanne Sangi Jul 28, 2020 8:52:28 PM

3 Steps To Create The Best App Marketing Strategy Post Lockdown

The lockdown has brought about huge changes in the way people consume products. For example, orderin...
Suzanne Sangi Jun 10, 2020 2:11:04 PM

How To Effectively Engage ‘Affluent Audiences’ Digitally

Affluent audiences are “high end” segments who have greater spending power compared to others. Since...
Suzanne Sangi May 19, 2020 2:07:37 PM

Win Competition Influenced Audiences Over To Your Brand

Your target audiences are constantly caught in a storm of brand messages. Everyone in your category ...
Suzanne Sangi Apr 23, 2020 9:57:06 AM

Cord Lovers | Make Highly Exposed TV Audiences Take Action

TV campaigns are generally considered to be branding exercises. Mostly because viewers cannot take a...
Suzanne Sangi Apr 14, 2020 12:46:12 PM

Cord Shavers | Boost Brand Awareness Among Less Exposed TV Audiences

When a brand runs an ad campaign on TV, they want to reach their target audiences with the right fre...
Suzanne Sangi Apr 8, 2020 2:15:49 PM

5 Ways To Build A Smarter Integrated Marketing Strategy During Lockdown

  The global Covid-19 pandemic has forced many countries to go under lockdown, disrupting the econom...
Suzanne Sangi Mar 30, 2020 2:04:19 PM

Effective Ways To Improve Digital Advertising With Smart Segments (Free E-book)

Data is without doubt the currency which drives audience engagement on any platform. Whether you’re ...
Suzanne Sangi Mar 2, 2020 1:13:45 PM

How Broadcasters Can Analyze TV Audiences and Engage Them on Mobile

India houses the world’s second largest TV population comprised of 800 million active TV viewers acr...
Suzanne Sangi Feb 12, 2020 1:05:54 PM

TV to Digital Attribution: Track TV Ad Exposure To In-app Sales, Website Visits, App Installs & More

With the rise of internet-based businesses and e-transactions, digital engagement has become a key f...
Suzanne Sangi Dec 18, 2019 1:06:11 PM

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