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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Suzanne Sangi

Suzanne Sangi

Suzanne is a writer, music lover and Cultural Studies enthusiast. She occasionally sneaks into the music corner to jam, and goes home to (try and) finish her second novel.

Recent Posts:

Case Study: How PharmEasy Used TV Attribution Insights To Create An Efficient TV Plan

The pressing question for efficient TV media planning has always revolved around its impact - how ca...
Suzanne Sangi Sep 22, 2021 12:12:20 PM

Case Study: How 40+ Broadcaster Campaigns Engaged TV Audiences Digitally During Festive

The festive season has always been a great time for broadcasters to launch new shows and comeback se...
Suzanne Sangi Sep 8, 2021 11:53:04 AM

IPL 2021 is Back and Here’s How Brands Can Engage Like Never Before

IPL 2021 has hit the refresh button, and this September, brands are geared up to advertise during In...
Suzanne Sangi Aug 24, 2021 3:00:14 PM

How To Move From Static Demographic To Dynamic Consumer Data For TV Planning

For app based businesses, there’s a world of data that can be obtained from user behaviour and actio...
Suzanne Sangi Aug 9, 2021 12:23:36 PM

Why Hyperlocal TV Viewership Data is A Must-have for TV Advertising

The second wave of the Covid pandemic and subsequent lockdowns have got us all holed up in our homes...
Suzanne Sangi Jun 15, 2021 3:43:44 PM

How To Think Of An Efficient Media Plan With Attribution Metrics

Media planning is a complicated process considering all the gaps that still exist in determining med...
Suzanne Sangi Mar 10, 2021 11:16:56 AM

How To Plan A Great TV Campaign With First Party App User Data

Planning TV campaigns for an app audience is tricky work. It’s hard to know where to advertise when ...
Suzanne Sangi Jan 25, 2021 2:03:45 PM

3 Ways Broadcasters Can Retain Loyal TV Viewers During IPL

IPL 2020 is just around the corner, and for many broadcasters (other than the ones airing IPL live o...
Suzanne Sangi Sep 16, 2020 2:23:43 PM

Top 12 Audience Segments That Advertisers Should Engage In IPL 2021

The biggest TV event - IPL has started, and we know how special this season is going to be, amidst a...
Suzanne Sangi Aug 31, 2020 1:15:20 PM

How Broadcasters Can Ensure Loyal TV Viewership Post Lockdown

India houses the world’s second largest TV population of 800 million active TV viewers across 200 mi...
Suzanne Sangi Jul 28, 2020 8:52:28 PM

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