<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Suzanne Sangi

Suzanne Sangi

Suzanne is a writer, music lover and Cultural Studies enthusiast. She occasionally sneaks into the music corner to jam, and goes home to (try and) finish her second novel.

Recent Posts:

3 Ways Broadcasters Can Retain Loyal TV Viewers During IPL

IPL 2020 is just around the corner, and for many broadcasters (other than the ones airing IPL live o...
Suzanne Sangi Sep 16, 2020 2:23:43 PM

Top 12 Audience Segments That Advertisers Should Engage In IPL 2020

The biggest TV event - IPL is kickstarting very soon, and we know how special this season is going t...
Suzanne Sangi Aug 31, 2020 1:15:20 PM

How Broadcasters Can Ensure Loyal TV Viewership Post Lockdown

India houses the world’s second largest TV population of 800 million active TV viewers across 200 mi...
Suzanne Sangi Jul 28, 2020 8:52:28 PM

3 Steps To Create The Best App Marketing Strategy Post Lockdown

The lockdown has brought about huge changes in the way people consume products. For example, orderin...
Suzanne Sangi Jun 10, 2020 2:11:04 PM

How To Effectively Engage ‘Affluent Audiences’ Digitally

Affluent audiences are “high end” segments who have greater spending power compared to others. Since...
Suzanne Sangi May 19, 2020 2:07:37 PM

Win Competition Influenced Audiences Over To Your Brand

Your target audiences are constantly caught in a storm of brand messages. Everyone in your category ...
Suzanne Sangi Apr 23, 2020 9:57:06 AM

Cord Lovers | Make Highly Exposed TV Audiences Take Action

TV campaigns are generally considered to be branding exercises. Mostly because viewers cannot take a...
Suzanne Sangi Apr 14, 2020 12:46:12 PM

Cord Shavers | Boost Brand Awareness Among Less Exposed TV Audiences

When a brand runs an ad campaign on TV, they want to reach their target audiences with the right fre...
Suzanne Sangi Apr 8, 2020 2:15:49 PM

5 Ways To Build A Smarter Integrated Marketing Strategy During Lockdown

  The global Covid-19 pandemic has forced many countries to go under lockdown, disrupting the econom...
Suzanne Sangi Mar 30, 2020 2:04:19 PM

Effective Ways To Improve Digital Advertising With Smart Segments (Free E-book)

Data is without doubt the currency which drives audience engagement on any platform. Whether you’re ...
Suzanne Sangi Mar 2, 2020 1:13:45 PM

    Related Posts