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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Suzanne Sangi

Suzanne Sangi

Suzanne is a writer, music lover and Cultural Studies enthusiast. She occasionally sneaks into the music corner to jam, and goes home to (try and) finish her second novel.

Recent Posts:

Why Hyperlocal TV Viewership Data is A Must-have for TV Advertising

The second wave of the Covid pandemic and subsequent lockdowns have got us all holed up in our homes...
Suzanne Sangi Jun 15, 2021 3:43:44 PM

How To Think Of An Efficient Media Plan With Attribution Metrics

Media planning is a complicated process considering all the gaps that still exist in determining med...
Suzanne Sangi Mar 10, 2021 11:16:56 AM

How To Plan A Great TV Campaign With First Party App User Data

Planning TV campaigns for an app audience is tricky work. It’s hard to know where to advertise when ...
Suzanne Sangi Jan 25, 2021 2:03:45 PM

3 Ways Broadcasters Can Retain Loyal TV Viewers During IPL

IPL 2020 is just around the corner, and for many broadcasters (other than the ones airing IPL live o...
Suzanne Sangi Sep 16, 2020 2:23:43 PM

Top 12 Audience Segments That Advertisers Should Engage In IPL 2020

The biggest TV event - IPL is kickstarting very soon, and we know how special this season is going t...
Suzanne Sangi Aug 31, 2020 1:15:20 PM

How Broadcasters Can Ensure Loyal TV Viewership Post Lockdown

India houses the world’s second largest TV population of 800 million active TV viewers across 200 mi...
Suzanne Sangi Jul 28, 2020 8:52:28 PM

3 Steps To Create The Best App Marketing Strategy Post Lockdown

The lockdown has brought about huge changes in the way people consume products. For example, orderin...
Suzanne Sangi Jun 10, 2020 2:11:04 PM

How To Effectively Engage ‘Affluent Audiences’ Digitally

Affluent audiences are “high end” segments who have greater spending power compared to others. Since...
Suzanne Sangi May 19, 2020 2:07:37 PM

Win Competition Influenced Audiences Over To Your Brand

Your target audiences are constantly caught in a storm of brand messages. Everyone in your category ...
Suzanne Sangi Apr 23, 2020 9:57:06 AM

Cord Lovers | Make Highly Exposed TV Audiences Take Action

TV campaigns are generally considered to be branding exercises. Mostly because viewers cannot take a...
Suzanne Sangi Apr 14, 2020 12:46:12 PM

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