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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Suzanne Sangi

Suzanne Sangi

Suzanne is a writer, music lover and Cultural Studies enthusiast. She occasionally sneaks into the music corner to jam, and goes home to (try and) finish her second novel.

Recent Posts:

5 Ways To Build A Smarter Integrated Marketing Strategy During Lockdown

  The global Covid-19 pandemic has forced many countries to go under lockdown, disrupting the econom...
Suzanne Sangi Mar 30, 2020 2:04:19 PM

Effective Ways To Improve Digital Advertising With Smart Segments (Free E-book)

Data is without doubt the currency which drives audience engagement on any platform. Whether you’re ...
Suzanne Sangi Mar 2, 2020 1:13:45 PM

How Broadcasters Can Analyze TV Audiences and Engage Them on Mobile

India houses the world’s second largest TV population comprised of 800 million active TV viewers acr...
Suzanne Sangi Feb 12, 2020 1:05:54 PM

TV to Digital Attribution: Track TV Ad Exposure To In-app Sales, Website Visits, App Installs & More

With the rise of internet-based businesses and e-transactions, digital engagement has become a key f...
Suzanne Sangi Dec 18, 2019 1:06:11 PM

Zapr Convex: TV Viewership Data of Your App Users for Effective Media Planning and Ad Attribution

For businesses with significant mobile app presence such as e-commerce, BFSI, entertainment, gaming ...
Suzanne Sangi Nov 12, 2019 1:16:32 PM

What To Do When Your TV Ad Spots Drop This Festive Season

  You may find yourself discovering that the prime TV spots you were so stoked about last week are g...
Suzanne Sangi Aug 29, 2019 12:15:19 PM

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strateg...
Suzanne Sangi Feb 19, 2019 1:25:45 PM

How BFSI Brands Can Win More Prospects This Financial Year

‘Tis the season to get investing. With all the rush of planning for a new financial year (or fixing ...
Suzanne Sangi Jan 30, 2019 2:00:00 PM

What Advertisers can learn from Brands that made Big TV events Bigger

Marketers have plenty to look forward to this new year - national elections are right around the cor...
Suzanne Sangi Jan 8, 2019 12:35:01 PM

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