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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

ZAPR Blog

Recent Posts:

ZaprQnA: Sabyasachi Mitter - Founder and Managing Director, Fulcro

Fulcro is a digital media agency that builds immersive experiences to help brands connect with its c...
ZAPR Blog Aug 9, 2019 1:14:48 PM

ZaprQnA | Harshad Bhoir, Sr. Manager - Digital Marketing, Welspun

Welspun is among the largest home textile manufacturers, having established its presence across 50 c...
ZAPR Blog Jul 16, 2019 12:38:29 PM

Advertising Then and Now | Zapr Fireside with Jermina Menon

With over 20 years of experience in strategic marketing and brand building, Jermina has worked in a ...
ZAPR Blog May 29, 2019 3:53:22 PM

3 Ways To Ace Your Next Big TV Ad Strategy

The big ticket events like festive seasons are stressful times for brand marketers and their pockets...
ZAPR Blog Nov 28, 2018 6:27:06 PM

New study: Transform Your TV Media Plan With a Cross-Platform Approach and Save Big on Ad Spends

In the Indian advertising industry worth hundreds of crores, TV advertising is still the most prefer...
ZAPR Blog Oct 22, 2018 11:00:15 AM

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