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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

ZAPR Blog

Recent Posts:

How BFSI Brands Can Win More Prospects This Financial Year

‘Tis the season to get investing. With all the rush of planning for a new financial year (or fixing ...
ZAPR Blog Jan 30, 2019 2:00:00 PM

3 Ways To Ace Your Next Big TV Ad Strategy

The big ticket events like festive seasons are stressful times for brand marketers and their pockets...
ZAPR Blog Nov 28, 2018 6:27:06 PM

New study: Transform Your TV Media Plan With a Cross-Platform Approach and Save Big on Ad Spends

In the Indian advertising industry worth hundreds of crores, TV advertising is still the most prefer...
ZAPR Blog Oct 22, 2018 11:00:15 AM

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