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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Case Study: How 10+ Household Brands Used Smart Segments To Optimize Their Digital Campaigns

Being able to reach millions of people at once is just one of the many perks that advertising on TV ...
Sirisha Venkatesh Nov 17, 2021 1:29:57 PM

Embassy Goes Digital on Real Estate

92% of home buyers search for homes on the Internet. Embassy Group, which spearheads the real estate...
Zapr Media Labs Nov 21, 2018 12:30:12 PM

New study: Transform Your TV Media Plan With a Cross-Platform Approach and Save Big on Ad Spends

In the Indian advertising industry worth hundreds of crores, TV advertising is still the most prefer...
ZAPR Blog Oct 22, 2018 11:00:15 AM

Max Bupa generates 41% higher prospects for ‘GoActive’ Health Insurance by engaging TV audiences on Mobile

Max Bupa, India’s leading health insurance brand, launched a new product ‘GoActive’ earlier this yea...
Zapr Media Labs Aug 7, 2018 12:56:05 PM

Zapr helps Star Plus Ace the Battle of Primetime TV with Strategic 2017 plan converting 550,000+ unique individuals

India has the world’s second-largest TV viewing population, yet for a long time, brands and broadcas...
Zapr Media Labs May 17, 2018 11:28:11 AM

How Colors Shakti boosted loyalty among Indian TV viewers and bumped offline viewership up 25%

Colors TV, a major Indian broadcaster, had been running its successful Hindi drama series ‘Shakti’ f...
Zapr Media Labs Apr 25, 2018 10:45:27 AM

Star Plus converts 170,000+ unique TV viewers for new season of TGILC

The Great Indian Laughter Challenge (TGILC) returned on TV 9 years after the Season 4 finale. The sh...
Zapr Media Labs Mar 21, 2018 2:42:04 PM

Hewlett-Packard India garners 430,000+ incremental reach over TV campaign in priority markets

This leading Laptop OEM brand wanted to build incremental reach over and above their TV campaign for...
Zapr Media Labs Jan 8, 2018 9:42:13 PM

Zapr delivers incremental reach over Godrej No.1 TV plan: 70%+ completed view rate on Mobile

Godrej No.1, a major Indian FMCG brand, grows ahead of the category as more players jump onto the ‘n...
Zapr Media Labs Sep 6, 2017 2:34:22 PM

Flying Cursor generates 4x higher website traffic by targeting offline IPL viewers on Mobile

Flying Cursor and their client, an adventure touring bike brand, recently ran a TV commercial campai...
Zapr Media Labs Aug 24, 2017 2:57:53 PM

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