<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">
Get in Touch

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

Trump swears in: English news channels hit 1.9x growth on Indian TV

9.4 million people in India tuned in to watch the LIVE swearing in ceremony of U.S. President elect Donald J. Trump on 20th January 2017. The telecast gave English news channels in India a spectacular rise in Primetime viewership - 193% growth compared to previous days in January.

Zapr Media Labs breaks down viewership, highlights and geographic reach of the ceremony LIVE on Indian Television:

Moments (3).png

 


 

 

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

Case Study: How PharmEasy Used TV Attribution Insights To Create An Efficient TV Plan

The pressing question for efficient TV media planning has always revolved around its impact - how can TV ...
Suzanne Sangi Sep 22, 2021 12:12:20 PM

This IPL, Bridge the 'Boundary' Between TV & Digital Advertising With Smart Segments

After facing its shares of obstacles, the Indian Premier League (IPL) 2021 is all set to go live soon. Wi...
Sirisha Venkatesh Sep 15, 2021 1:13:15 PM

Zapr Partners with PubMatic for Integrated TV and Digital Media Buying

We’re delighted to announce our partnership with PubMatic. This will enable media buyers to build integra...
Zapr Media Labs Sep 9, 2021 3:01:40 PM