<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

Top TV Viewership Insights from IPL 2020

IPL 2020 was a breath of fresh air to cricket fans this year - it was almost a miracle that it happened despite the pandemic. While the experience of watching it live was stolen from us, it increased the overall time spent per viewer on TV. 

Over the last two months, we kept track of IPL viewership on TV closely and gave weekly updates on our social media pages. Here’s a recap of our key insights:

Week 1 
Match 1-7 | 19th - 25th September

Week 2
Match 8-14 | 26th September - 2nd October

Week 3
Match 15-23 | 3rd - 9th October

Week 4
Match 24-32 | 10th - 16th October

Week 5
Match 33-41 | 17th - 23rd October

Week 6
Match 42-50 | 24th - 30th October

Week 7
Match 51-58 | 31st October - 6th November


The final match’s viewership broke previous records, reaching over 31 million audiences who were glued to their TV screens. The overall viewership increased by 28% since last year, making IPL 2020 biggest ever in terms of viewership!

For more weekly updates on the hottest shows on TV, click on the GET IN TOUCH button on the top right corner of this page.

 

Sruthi Veer
Sruthi Veer
Content writer ( + guitar & pool player) at Zapr Media Labs.

Related Posts

Machine Learning : Building Production Pipelines for ML Systems

When we think of an ML system, it’s the models and algorithms that first come to our mind. But, in realit...
Zapr Media Labs Jan 19, 2021 1:39:21 PM

How Creating Cloud Agnostic Scheduler Helped Reduce Maintenance of Data Pipelines

Zapr provides TV Viewership data for millions of individuals that conventional measurement systems can’t ...
Zapr Media Labs Jan 6, 2021 2:14:41 PM

Natural Language Processing: Multiple Intent Handling in Chatbots

In this week's episode, Litan and Srinath delve into the fascinating world of Natural Language Processing...
Zapr Media Labs Dec 23, 2020 3:40:18 PM