Being able to reach millions of people at once is just one of the many perks that advertising on TV has to offer. However, as the digital revolution picks up and consumer trends shift, brands are increasingly working towards sharpening and optimizing their digital campaigns.
But it is important to remember that offline (TV) and digital campaigns are not mutually exclusive. Combining TV intelligence with digital advertising can help brands reach their TG on a platform more personal to them, cost-effectively.
Smart Segments - Bridging the gap between online and offline advertising
Through a unique audience profiling technology, Zapr has curated various audience segments, called smart segments, based on people’s media consumption habits and preferences. Some popular audience segments include “young parents,” “loyal IPL watchers,” “fashion enthusiasts,” “frequent travelers,” “affluent audiences,” etc.
Using these segments in their digital campaigns can help brands sharpen their targeting and reach relevant target audiences, at optimized costs. For instance, a popular automobile brand chose the segment “self-exposed audiences” (audiences who’ve already watched the brand’s ads on TV) in its campaigns. The brand successfully reached 27,00,000+ people and recorded a YouTube view rate of 31%.
Download this collection of case studies on how 10+ household brands used Zapr’s smart segments to optimize their digital campaigns. Here’s a glimpse of the results from three major brands.
Download the case study for free to access in-depth campaign details and the results that Zapr was able to help drive.
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