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Massive TV turnout on Republic Day: DD channels see 3.6x rise in viewership

 114.1 million Indians tuned in to watch this year's Republic Day celebrations on national news and Doordarshan channels. The Live broadcast gave DD network a 3.6x rise in amount of time spent in a day (January).  The network's unique reach rose from a daily average of 101 million viewers to 183 million on Republic Day.
Zapr Media Labs breaks down the day's viewership and maps out viewers across different states in India.

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Urban audiences across India claimed larger viewership - 64%. Rural audiences saw 37% share.

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Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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