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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

The Indian Premier League is mainly about two things: Cricket and Advertising. Last year, 20,000 ads...
Zapr Media Labs Feb 28, 2019 12:00:00 PM

Diary of a Data Scientist: Litan on the Broad Scope of Research

Litan started his journey at Zapr as a Data Scientist, to explore the several possibilities Data Sci...
Zapr Media Labs Feb 22, 2019 2:10:16 PM

Play Hard, Advertise Harder – Your Guide to Smart IPL TV Media Planning

The Indian Premier League is THE biggest live televised event in India in terms of viewership and sp...
Zapr Media Labs Feb 5, 2019 12:17:50 PM

Operation Triumph: Siddhesh’s journey from pioneer to pilot of the Ad Ops team

Siddhesh joined Zapr as the first member of the Ad Ops team that he helped build. He took to Zapr li...
Zapr Media Labs Jan 23, 2019 7:02:16 PM

5 Ways To Keep TV Viewers Subscribed To Your Channels Post Tariff

The new year has brought with it a new TV broadcasting structure. Telecom Regulatory Authority of In...
Zapr Media Labs Jan 15, 2019 2:05:04 PM

What Advertisers can learn from Brands that made Big TV events Bigger

Marketers have plenty to look forward to this new year - national elections are right around the cor...
Zapr Media Labs Jan 8, 2019 12:35:01 PM

Britannia's campaign with Zapr features on Business Standard & The Week

Britannia's moment marketing campaign with Zapr was recently featured on two prominent news sites - ...
Zapr Media Labs Dec 27, 2018 4:21:09 PM

“A must-have for your campaigns going forward” – Ajay Kaul, Club Mahindra | Zapr Testimonials

Club Mahindra is the largest vacation ownership brand outside the United States (US), operating over...
Zapr Media Labs Dec 6, 2018 3:58:01 PM

Zapr’s COO Deepak Baid talks to the Indian Business Journal

Zapr was recently featured in the November edition of the Indian Business Journal. The article explo...
Zapr Media Labs Nov 28, 2018 5:03:07 PM

Embassy Goes Digital on Real Estate

92% of home buyers search for homes on the Internet. Embassy Group, which spearheads the real estate...
Zapr Media Labs Nov 21, 2018 12:30:12 PM

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