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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

Diary of a Strategic Initiatives Principal : Saransh Pahwa speaks his mind

How it all began… How I got into Zapr is a story in itself. I was working in business consulting wit...
Zapr Media Labs Dec 17, 2021 12:51:49 PM

Winter Is Here! Here’s A Cool Plan For Broadcasters To Ensure Maximum Viewership

Winter is just around the corner. It’s that time of year when people choose to stay indoors and cons...
Zapr Media Labs Dec 8, 2021 2:20:24 PM

This Diwali, Target Parents With Young Kids For A Winning Campaign!

The festival of lights is just around the corner and things are looking bright for brands! It’s that...
Zapr Media Labs Nov 2, 2021 2:24:17 PM

Zapr Partners with PubMatic for Integrated TV and Digital Media Buying

We’re delighted to announce our partnership with PubMatic. This will enable media buyers to build in...
Zapr Media Labs Sep 9, 2021 3:01:40 PM

Natural Language Processing: Recent NLP Advances For Indian Languages

In this week's podcast episode, Litan and Bhavul unwrap some of the recent advances and research in ...
Zapr Media Labs Jul 19, 2021 4:01:50 PM

5 New Audience Segments You Need To Target Digitally in 2021

Advertising isn’t cheap, it costs! The only way to make sure it’s worth it, is to make sure you prec...
Zapr Media Labs Jul 5, 2021 11:30:00 AM

Zapr Lands First Patent: Content Aware Video Compression

Zapr has been granted its first patent for ‘Method and System for Context Aware Video Compression’! ...
Zapr Media Labs May 27, 2021 1:44:01 PM

Diary of a Sales AVP: Siddharth Thirani speaks his mind

How it all began... I found out about Zapr through a dear friend and classmate from business school....
Zapr Media Labs Mar 31, 2021 5:35:22 PM

This IPL, Bid on Convex!

The next edition of IPL is just around the corner, so it’s safe to assume that the number 1 agenda o...
Zapr Media Labs Mar 24, 2021 11:05:50 AM

A Strategy with no Match – Your Guide to Smart IPL TV Media Planning

In terms of viewership and spends, it doesn’t get any bigger than The Indian Premier League. Since i...
Zapr Media Labs Feb 10, 2021 12:21:04 PM

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