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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

Ever heard that in 26 English Letters there are 44 Phonemes?

If you Google the word Phoneme, you will get around 1,13,00,000 results in mere 0.51 seconds. Wikipe...
Zapr Media Labs Jan 6, 2020 3:41:04 PM

Zapr Testimonials | Ruchika Gupta, Marcomm Head - Luminous

Luminous wanted to advertise its new collection of ceiling fans to a large number of TV audiences. B...
Zapr Media Labs Dec 27, 2019 11:30:00 AM

Zapr Testimonials | Kaustubh Khare - Brand Head, Behrouz Biryani

Rebel Foods, the largest internet restaurant company, planned to run TV campaigns for their popular ...
Zapr Media Labs Nov 6, 2019 11:00:00 AM

Diary of an Audio Research Scientist: Sharath Adavanne speaks his mind

Sharath talks about h How it all began… After having worked in audio research roles in the industry ...
Zapr Media Labs Oct 24, 2019 2:30:48 PM

Zapr Testimonials | Anuj Arora - Head of Marketing, India (Home Textiles) at Welspun Group

Welspun, one of the largest home textile manufacturers, partnered with the Kings XI Punjab team duri...
Zapr Media Labs Oct 21, 2019 11:30:00 AM

Diary of a Data Analyst: Sneha Pandey speaks her mind

  How it all began… I had applied for a position at Zapr back in 2017. I got a callback from the the...
Zapr Media Labs Sep 12, 2019 3:50:10 PM

Diary of a Product Manager: Manojna Belle speaks his mind

  How it all began… I’ve been working in product management for the last 5+ years. I have always enj...
Zapr Media Labs Jul 18, 2019 1:22:07 PM

Zapr Congratulates Axiata for Telecom Asia Awards Win

The Telecom Asia Awards is Asia’s longest-running and most prestigious industry award specifically s...
Zapr Media Labs Jun 4, 2019 3:25:47 PM

Diary of an Engineering Manager: Varun Khurana speaks his mind

  How it all began… Previously, I was working at ReachHorizon - a startup that I co-founded. I was l...
Zapr Media Labs May 22, 2019 12:01:57 PM

Zapr Testimonials | Suvrita Saumya, Sr. Marketing Manager - Tata Motors

Tata Motors wanted to create high brand awareness among FIFA viewers for their commercial vehicle Ta...
Zapr Media Labs May 16, 2019 2:00:00 PM

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