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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

Diary of a Sales AVP: Siddharth Thirani speaks his mind

How it all began... I found out about Zapr through a dear friend and classmate from business school....
Zapr Media Labs Mar 31, 2021 5:35:22 PM

This IPL, Bid on Convex!

The next edition of IPL is just around the corner, so it’s safe to assume that the number 1 agenda o...
Zapr Media Labs Mar 24, 2021 11:05:50 AM

A Strategy with no Match – Your Guide to Smart IPL TV Media Planning

In terms of viewership and spends, it doesn’t get any bigger than The Indian Premier League. Since i...
Zapr Media Labs Feb 10, 2021 12:21:04 PM

Machine Learning : Building Production Pipelines for ML Systems

When we think of an ML system, it’s the models and algorithms that first come to our mind. But, in r...
Zapr Media Labs Jan 19, 2021 1:39:21 PM

How Creating Cloud Agnostic Scheduler Helped Reduce Maintenance of Data Pipelines

Zapr provides TV Viewership data for millions of individuals that conventional measurement systems c...
Zapr Media Labs Jan 6, 2021 2:14:41 PM

Natural Language Processing: Multiple Intent Handling in Chatbots

In this week's episode, Litan and Srinath delve into the fascinating world of Natural Language Proce...
Zapr Media Labs Dec 23, 2020 3:40:18 PM

Computer Vision: Salient Object Detection

Launching the first episode of Zapr Tech podcasts. We're going to start by discussing research topic...
Zapr Media Labs Dec 3, 2020 4:38:09 PM

Zapr Integrates With The Trade Desk!

We’re delighted to announce our partnership with The Trade Desk in providing brands and advertisers ...
Zapr Media Labs Sep 28, 2020 1:30:00 PM

Your Guide To All Things Tech At Zapr

For all you techies out there, Zapr’s technology blog presents you our trysts with various technolog...
Zapr Media Labs Jun 4, 2020 2:00:00 PM

Ever heard that in 26 English Letters there are 44 Phonemes?

If you Google the word Phoneme, you will get around 1,13,00,000 results in mere 0.51 seconds. Wikipe...
Zapr Media Labs Jan 6, 2020 3:41:04 PM

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