<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">
Get in Touch

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

Does Tamil 'Super Singer Junior' hit the right notes across South India?

'Super Singer Junior' is back with a bang! The Tamil reality show, now in Season 5, continues to be popular with viewers across South India.

Here's a quick look at Zapr Media Lab's analysis of the show's viewership:


A 15 minute viewership breakdown of the first episode reveals that the show has kept audiences consistently hooked throughout the show's duration.


The first two episodes of the season received the highest viewership - 7.1 million and 7.2 million viewers respectively.


Further corroborating the show's ability to capture audience loyalty - almost double of the viewers who watched the first episode (47.2%) came back to watch the second episode on the very next day!


Tamil Nadu claimed the highest viewership followed by the rest of South India: Karnataka with 0.6 million viewers, Kerala with 0.2 million viewers, the Union Territory of Puducherry with 0.168 million viewers and Andhra Pradesh with - 0.167 million viewers.


Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

Case Study: How PharmEasy Used TV Attribution Insights To Create An Efficient TV Plan

The pressing question for efficient TV media planning has always revolved around its impact - how can TV ...
Suzanne Sangi Sep 22, 2021 12:12:20 PM

This IPL, Bridge the 'Boundary' Between TV & Digital Advertising With Smart Segments

After facing its shares of obstacles, the Indian Premier League (IPL) 2021 is all set to go live soon. Wi...
Sirisha Venkatesh Sep 15, 2021 1:13:15 PM

Zapr Partners with PubMatic for Integrated TV and Digital Media Buying

We’re delighted to announce our partnership with PubMatic. This will enable media buyers to build integra...
Zapr Media Labs Sep 9, 2021 3:01:40 PM