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Does Tamil 'Super Singer Junior' hit the right notes across South India?

'Super Singer Junior' is back with a bang! The Tamil reality show, now in Season 5, continues to be popular with viewers across South India.

Here's a quick look at Zapr Media Lab's analysis of the show's viewership:


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A 15 minute viewership breakdown of the first episode reveals that the show has kept audiences consistently hooked throughout the show's duration.

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The first two episodes of the season received the highest viewership - 7.1 million and 7.2 million viewers respectively.

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Further corroborating the show's ability to capture audience loyalty - almost double of the viewers who watched the first episode (47.2%) came back to watch the second episode on the very next day!

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Tamil Nadu claimed the highest viewership followed by the rest of South India: Karnataka with 0.6 million viewers, Kerala with 0.2 million viewers, the Union Territory of Puducherry with 0.168 million viewers and Andhra Pradesh with - 0.167 million viewers.

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Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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