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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

How to 'Carry Your Bat' Even After IPL Ends

The countdown to this IPL’s season finale begins. With only a week to go, here’s something every bra...
Sruthi Veer Apr 29, 2019 11:00:00 AM

Are You 'TRAI'ying Hard Enough? – Your Guide to Keeping up with the New Tariff Regime

The Telecom Regulatory Authority of India (TRAI) has been taking a lot of heat over the past few mon...
Sruthi Veer Mar 11, 2019 12:00:00 PM

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strateg...
Suzanne Sangi Feb 19, 2019 1:25:45 PM

5 Ways To Keep TV Viewers Subscribed To Your Channels Post Tariff

The new year has brought with it a new TV broadcasting structure. Telecom Regulatory Authority of In...
Sruthi Veer Jan 15, 2019 2:05:04 PM

It’s Showtime! Analyzing the TV viewership of 2018 Primetime Emmy Awards

The Primetime Emmy awards, usually dubbed ‘the TV Oscars’, is a popular TV event that awards the bes...
Zapr Media Labs Oct 11, 2018 12:50:42 PM

Chak De India! Analysing the TV Viewership of Asian Games 2018

India’s massive wins at the Asian Games 2018 not only created a whirlwind in the sporting world but ...
Zapr Media Labs Sep 11, 2018 3:08:43 PM

Reality format garners more TV audiences : Dance Reality Shows on Hindi GECs with more than 10% weekly viewership surge

Break the content clutter to grab the largest viewership pie on TV - dance reality shows on Hindi GE...
Zapr Media Labs Jul 2, 2018 11:14:19 AM

Why U-19 Cricket World Cup is a hub of Indian millennial TV viewers - TV Analytics

India beat Australia by eight wickets to win the ICC U19 Cricket World Cup title a fourth time. Howe...
Zapr Media Labs Mar 8, 2018 10:30:48 AM

TV Analytics on Football Fans in India:  Did FIFA make a lasting impact on ISL?

2017 was a hallmark for football in India with the FIFA U-17 World Cup hosted for the first time on ...
Zapr Media Labs Feb 22, 2018 8:13:51 PM

Here’s what Urban TV viewers in South India are watching: Bigg Boss Kannada opens with 2.6 million

The Colors premiere of Bigg Boss Kannada on 15th October with celebrity host Kiccha Sudeep garnered ...
Zapr Media Labs Jan 8, 2018 9:05:13 PM

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