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Why Hyperlocal TV Viewership Data is A Must-have for TV Advertising
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Why Hyperlocal TV Viewership Data is A Must-have for TV Advertising
The second wave of the Covid pandemic and subsequent lockdowns have got us all holed up in our homes...
Suzanne Sangi
Jun 15, 2021 3:43:44 PM
How To Think Of An Efficient Media Plan With Attribution Metrics
Media planning is a complicated process considering all the gaps that still exist in determining med...
Suzanne Sangi
Mar 10, 2021 11:16:56 AM
Top TV Viewership Insights from IPL 2020
IPL 2020 was a breath of fresh air to cricket fans this year - it was almost a miracle that it happe...
Sruthi Veer
Nov 30, 2020 12:00:00 PM
How To Make The Best Use Of Real-time TV Data This Festive Season!
The festive season is the most awaited time of year for brands and advertisers. This year it’s close...
Sruthi Veer
Oct 28, 2020 1:00:00 AM
How Broadcasters Can Analyze TV Audiences and Engage Them on Mobile
India houses the world’s second largest TV population comprised of 800 million active TV viewers acr...
Suzanne Sangi
Feb 12, 2020 1:05:54 PM
Zapr Convex: TV Viewership Data of Your App Users for Effective Media Planning and Ad Attribution
For businesses with significant mobile app presence such as e-commerce, BFSI, entertainment, gaming ...
Suzanne Sangi
Nov 12, 2019 1:16:32 PM
How to 'Carry Your Bat' Even After IPL Ends
The countdown to this IPL’s season finale begins. With only a week to go, here’s something every bra...
Sruthi Veer
Apr 29, 2019 11:00:00 AM
Are You 'TRAI'ying Hard Enough? – Your Guide to Keeping up with the New Tariff Regime
The Telecom Regulatory Authority of India (TRAI) has been taking a lot of heat over the past few mon...
Sruthi Veer
Mar 11, 2019 12:00:00 PM
6 Ways to Boost Your IPL Ad Strategy On-the-go
Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strateg...
Suzanne Sangi
Feb 19, 2019 1:25:45 PM
5 Ways To Keep TV Viewers Subscribed To Your Channels Post Tariff
The new year has brought with it a new TV broadcasting structure. Telecom Regulatory Authority of In...
Sruthi Veer
Jan 15, 2019 2:05:04 PM
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