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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

How To Think Of An Efficient Media Plan With Attribution Metrics

Media planning is a complicated process considering all the gaps that still exist in determining med...
Suzanne Sangi Mar 10, 2021 11:16:56 AM

Top TV Viewership Insights from IPL 2020

IPL 2020 was a breath of fresh air to cricket fans this year - it was almost a miracle that it happe...
Sruthi Veer Nov 30, 2020 12:00:00 PM

How To Make The Best Use Of Real-time TV Data This Festive Season!

The festive season is the most awaited time of year for brands and advertisers. This year it’s close...
Sruthi Veer Oct 28, 2020 1:00:00 AM

How Broadcasters Can Analyze TV Audiences and Engage Them on Mobile

India houses the world’s second largest TV population comprised of 800 million active TV viewers acr...
Suzanne Sangi Feb 12, 2020 1:05:54 PM

Zapr Convex: TV Viewership Data of Your App Users for Effective Media Planning and Ad Attribution

For businesses with significant mobile app presence such as e-commerce, BFSI, entertainment, gaming ...
Suzanne Sangi Nov 12, 2019 1:16:32 PM

How to 'Carry Your Bat' Even After IPL Ends

The countdown to this IPL’s season finale begins. With only a week to go, here’s something every bra...
Sruthi Veer Apr 29, 2019 11:00:00 AM

Are You 'TRAI'ying Hard Enough? – Your Guide to Keeping up with the New Tariff Regime

The Telecom Regulatory Authority of India (TRAI) has been taking a lot of heat over the past few mon...
Sruthi Veer Mar 11, 2019 12:00:00 PM

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strateg...
Suzanne Sangi Feb 19, 2019 1:25:45 PM

5 Ways To Keep TV Viewers Subscribed To Your Channels Post Tariff

The new year has brought with it a new TV broadcasting structure. Telecom Regulatory Authority of In...
Sruthi Veer Jan 15, 2019 2:05:04 PM

It’s Showtime! Analyzing the TV viewership of 2018 Primetime Emmy Awards

The Primetime Emmy awards, usually dubbed ‘the TV Oscars’, is a popular TV event that awards the bes...
Zapr Media Labs Oct 11, 2018 12:50:42 PM

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