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Zapr Testimonials | Ruchika Gupta, Marcomm Head - Luminous

Luminous wanted to advertise its new collection of ceiling fans to a large number of TV audiences. But the brand did not want to advertise on TV since the festive season sees a lot of clutter. Watch Ruchika Gupta, Marcomm Head - Luminous Power Technologies Pvt. Ltd., talk about how the brand decided to take an innovative digital approach!


Read more about the campaign here - https://info.zapr.in/luminous-case-study 

 

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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