Luminous wanted to advertise its new collection of ceiling fans to a large number of TV audiences. But the brand did not want to advertise on TV since the festive season sees a lot of clutter. Watch Ruchika Gupta, Marcomm Head - Luminous Power Technologies Pvt. Ltd., talk about how the brand decided to take an innovative digital approach!

Read more about the campaign here - https://info.zapr.in/luminous-case-study