<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

The Growing Need For Accurate TV Data – And How You Can Find It!

In the current ever-evolving media landscape and shifting TV trends, real-time TV viewership data has become the need of the hour.

With a need for increased accuracy, the demand for offline data is emerging rapidly. There are hundreds of millions of TV viewers in India who watch TV on a regular basis. Data by the millions can help broadcasters in making informed decisions on the go.

And if you’re looking for that scale of TV data, look no further. Here’s what you can get with our new TV data subscription plan:

  1. Daily viewership reports of your channel
    Get granular insights and timely updates on the viewership trends of your channel(s). For e.g. top-performing shows, overall channel performance in the market, and more. Additionally, you can customize your reports for specific timeslots, locations, etc. according to your needs.
  2. Content performance analysis against competition
    Find out how many people watched (reach) and how many times they watched (impressions) your channel or a specific show for different time-slots, on weekdays and weekends, and compare these metrics against your competitor’s channels and shows.
  3. Geographic viewership analysis
    Get hyperlocal insights on your channel viewers – like which state, city, and area of the city they stay in. Furthermore, you can identify towns, cities, and states which had lower reach compared to competitors, and improve content or change program time-slots to increase viewership accordingly.
  4. Promo viewership analytics and conversion measurement
    Measure the success of your promo videos (for a show, movie, or a broadcasted event) by identifying promo viewers and how many converted into show viewers. This is key especially if you’re launching new shows this season!
  5. Drop-out analysis
    Similarly, you can also identify people who stopped watching a show or channel. To target them better, you can further classify them by metrics like demography (age, gender) and affluence levels.

With IPL halfway through and big properties like KBC and Big Boss already launched, it’s now crucial for broadcasters to have visibility on TV trends for retaining loyalists and bringing in new audiences.

Want to explore more on this? Click on the GET IN TOUCH button on the top right corner of this page and we’ll be happy to help!

Sruthi Veer
Sruthi Veer
Content writer ( + guitar & pool player) at Zapr Media Labs.

Related Posts

Broadcasters, Ensure Your Viewership Doesn’t ‘Bounce’ During IPL

IPL is just around the corner, which means you’re probably already wondering how to leverage India’s bigg...
Zapr Media Labs Feb 17, 2022 1:11:52 PM

How Geo-Level TV Viewership Data Can Help You Win Key Markets and Maximize Viewership

It is safe to say that the COVID pandemic has significantly impacted the way in which we consume content....
Sirisha Venkatesh Feb 10, 2022 1:57:09 PM

Redefine Digital Branding of Consumer Products With Zapr Smart Segments

The onset of the COVID-19 pandemic has undoubtedly impacted the FMCG industry quite drastically. While th...
Sirisha Venkatesh Feb 3, 2022 2:43:23 PM