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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

How To Drive Better Market Impact With An Integrated Ad Strategy

With Lockdown 4.0 coming into place, we’re entering a new phase of more relaxations across various s...
Sruthi Veer May 28, 2020 12:55:18 PM

How To Target Parents With Young Kids Accurately On Digital

With the new work-from-home lifestyle during the lockdown, parents have been spending more time with...
Sruthi Veer Apr 28, 2020 1:24:38 PM

Win Competition Influenced Audiences Over To Your Brand

Your target audiences are constantly caught in a storm of brand messages. Everyone in your category ...
Suzanne Sangi Apr 23, 2020 9:57:06 AM

Cord Fakers | How To Grab The Attention Of Distracted TV Viewers

Do you often find yourself scrolling on your phone while you’re watching TV, especially when ads sta...
Sruthi Veer Apr 21, 2020 12:30:14 PM

Cord Shavers | Boost Brand Awareness Among Less Exposed TV Audiences

When a brand runs an ad campaign on TV, they want to reach their target audiences with the right fre...
Suzanne Sangi Apr 8, 2020 2:15:49 PM

Effective Ways To Improve Digital Advertising With Smart Segments (Free E-book)

Data is without doubt the currency which drives audience engagement on any platform. Whether you’re ...
Suzanne Sangi Mar 2, 2020 1:13:45 PM

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