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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

5 New Audience Segments You Need To Target Digitally in 2021

Advertising isn’t cheap, it costs! The only way to make sure it’s worth it, is to make sure you prec...
Zapr Media Labs Jul 5, 2021 11:30:00 AM

Optimize Your TV+Digital Advertising Spends with Zapr’s Smart Segments

One cannot deny that the COVID-19 pandemic has changed the way people consume TV and digital media c...
Sirisha Venkatesh Jun 24, 2021 1:05:06 PM

How To Think Of An Efficient Media Plan With Attribution Metrics

Media planning is a complicated process considering all the gaps that still exist in determining med...
Suzanne Sangi Mar 10, 2021 11:16:56 AM

A Strategy with no Match – Your Guide to Smart IPL TV Media Planning

In terms of viewership and spends, it doesn’t get any bigger than The Indian Premier League. Since i...
Zapr Media Labs Feb 10, 2021 12:21:04 PM

Why You Should Use Strong Media-driven Profiles to Sharpen Your Digital Targeting

In a single day, we spend more than 4.5 hours of our time awake consuming media such as news, movies...
Sruthi Veer Oct 27, 2020 11:00:00 AM

Top 5 Interest-based Behavioral Segments You Should Target on Digital Now

In the era of OTT, Indian viewers have been watching TV a lot more right now than before the pandemi...
Sruthi Veer Oct 19, 2020 11:30:00 AM

Top 12 Audience Segments That Advertisers Should Engage In IPL 2020

The biggest TV event - IPL is kickstarting very soon, and we know how special this season is going t...
Suzanne Sangi Aug 31, 2020 1:15:20 PM

Addressing Gaps in Ad Exposure with Smart Segments

Digital consumption during the lockdown phase has seen several spikes and shift in patterns. As mark...
Sruthi Veer Jul 31, 2020 1:25:21 AM

Top Smart Segments Used By Advertisers During Lockdown

Lockdown 5.0 has welcomed a new phase of relaxation across the country. Although businesses are pick...
Sruthi Veer Jun 11, 2020 2:10:05 PM

How To Drive Better Market Impact With An Integrated Ad Strategy

With Lockdown 5.0 coming into place, we’re entering a new phase of more relaxations across various s...
Sruthi Veer May 28, 2020 12:55:18 PM

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