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Redefine Digital Branding of Consumer Products With Zapr Smart Segments

The onset of the COVID-19 pandemic has undoubtedly impacted the FMCG industry quite drastically. Whi...
Sirisha Venkatesh Feb 3, 2022 2:43:23 PM

BFSI Leaders, Get Great Returns With A Winning Campaign!

The last two years haven't been particularly easy for businesses globally. But this year could shake...
Zapr Media Labs Jan 27, 2022 1:38:33 PM

Case Study: How 10+ Household Brands Used Smart Segments To Optimize Their Digital Campaigns

Being able to reach millions of people at once is just one of the many perks that advertising on TV ...
Sirisha Venkatesh Nov 17, 2021 1:29:57 PM

This Diwali, Target Parents With Young Kids For A Winning Campaign!

The festival of lights is just around the corner and things are looking bright for brands! It’s that...
Zapr Media Labs Nov 2, 2021 2:24:17 PM

This IPL, Bridge the 'Boundary' Between TV & Digital Advertising With Smart Segments

After facing its shares of obstacles, the Indian Premier League (IPL) 2021 is all set to go live soo...
Sirisha Venkatesh Sep 15, 2021 1:13:15 PM

IPL 2021 is Back and Here’s How Brands Can Engage Like Never Before

IPL 2021 has hit the refresh button, and this September, brands are geared up to advertise during In...
Suzanne Sangi Aug 24, 2021 3:00:14 PM

5 New Audience Segments You Need To Target Digitally in 2021

Advertising isn’t cheap, it costs! The only way to make sure it’s worth it, is to make sure you prec...
Zapr Media Labs Jul 5, 2021 11:30:00 AM

Optimize Your TV+Digital Advertising Spends with Zapr’s Smart Segments

One cannot deny that the COVID-19 pandemic has changed the way people consume TV and digital media c...
Sirisha Venkatesh Jun 24, 2021 1:05:06 PM

How To Think Of An Efficient Media Plan With Attribution Metrics

Media planning is a complicated process considering all the gaps that still exist in determining med...
Suzanne Sangi Mar 10, 2021 11:16:56 AM

A Strategy with no Match – Your Guide to Smart IPL TV Media Planning

In terms of viewership and spends, it doesn’t get any bigger than The Indian Premier League. Since i...
Zapr Media Labs Feb 10, 2021 12:21:04 PM

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