<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

How To Think Of An Efficient Media Plan With Attribution Metrics

Media planning is a complicated process considering all the gaps that still exist in determining med...
Suzanne Sangi Mar 10, 2021 11:16:56 AM

A Strategy with no Match – Your Guide to Smart IPL TV Media Planning

In terms of viewership and spends, it doesn’t get any bigger than The Indian Premier League. Since i...
Zapr Media Labs Feb 10, 2021 12:21:04 PM

Why You Should Use Strong Media-driven Profiles to Sharpen Your Digital Targeting

In a single day, we spend more than 4.5 hours of our time awake consuming media such as news, movies...
Sruthi Veer Oct 27, 2020 11:00:00 AM

Top 5 Interest-based Behavioral Segments You Should Target on Digital Now

In the era of OTT, Indian viewers have been watching TV a lot more right now than before the pandemi...
Sruthi Veer Oct 19, 2020 11:30:00 AM

Top 12 Audience Segments That Advertisers Should Engage In IPL 2020

The biggest TV event - IPL is kickstarting very soon, and we know how special this season is going t...
Suzanne Sangi Aug 31, 2020 1:15:20 PM

Addressing Gaps in Ad Exposure with Smart Segments

Digital consumption during the lockdown phase has seen several spikes and shift in patterns. As mark...
Sruthi Veer Jul 31, 2020 1:25:21 AM

Top Smart Segments Used By Advertisers During Lockdown

Lockdown 5.0 has welcomed a new phase of relaxation across the country. Although businesses are pick...
Sruthi Veer Jun 11, 2020 2:10:05 PM

How To Drive Better Market Impact With An Integrated Ad Strategy

With Lockdown 5.0 coming into place, we’re entering a new phase of more relaxations across various s...
Sruthi Veer May 28, 2020 12:55:18 PM

How To Target Parents With Young Kids Accurately On Digital

With the new work-from-home lifestyle during the lockdown, parents have been spending more time with...
Sruthi Veer Apr 28, 2020 1:24:38 PM

Win Competition Influenced Audiences Over To Your Brand

Your target audiences are constantly caught in a storm of brand messages. Everyone in your category ...
Suzanne Sangi Apr 23, 2020 9:57:06 AM

    Related Posts