<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">
Get in Touch

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

ZAPR Testimonials | Tushar Vyas, Chief Strategy Officer, GroupM South Asia

GroupM is a global media investment management group that offers their clients the intelligence to find or create valuable audiences, the power to engage and create desired marketing outcomes. GroupM has partnered with Zapr in the past to provide marketing solutions for brands.

Tushar Vyas, Chief Strategy Officer at GroupM South Asia talks about the growing importance of Big Data in the field of marketing and commends Zapr’s groundbreaking work with deterministic consumer analytics.

tushar vyas.JPG

“...Data and technology is going to play a bigger and bigger role in marketing communication business… Zapr is beautifully connecting the offline and online world - TV and mobile”

- Tushar Vyas, Chief Strategy Officer, GroupM South Asia

“In the connected world every consumer activity is leaving some kind of data trail and understanding and decoding this data is left to us. In some way, to understand this scale and size of data, you need to start harnessing data using technology. Yes, increasingly data and technology is going to play a bigger and bigger role in marketing communication business. Coming to Zapr, Zapr is beautifully connecting the offline and online world, specially TV and mobile. And the uses are multiple, starting from insight, understanding visual behaviour at a deeper level, and at a hyperlocal level. So that’s the beauty of Zapr - connecting man to digital world, connecting net to mobile world.

“It can be used to understand consumer’s tradition and deep consumption behaviour. And then with the multiple data set targeting a better unit...with duplication, you get content consumption behaviour, genre preferences and multiple other areas. So looking at the scale of big data to television industry, [Zapr] is beautifully connecting both the worlds.”   

Subscribe to our newsletter and receive our latest updates and articles on your mailbox. You can directly sign up on the subscription box below or follow this link - http://eepurl.com/ceX-z1 

Read cutting-edge use cases of Zapr technology here. You can also visit our website to learn more about our data offerings.

 

 

 

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

Case Study: How PharmEasy Used TV Attribution Insights To Create An Efficient TV Plan

The pressing question for efficient TV media planning has always revolved around its impact - how can TV ...
Suzanne Sangi Sep 22, 2021 12:12:20 PM

This IPL, Bridge the 'Boundary' Between TV & Digital Advertising With Smart Segments

After facing its shares of obstacles, the Indian Premier League (IPL) 2021 is all set to go live soon. Wi...
Sirisha Venkatesh Sep 15, 2021 1:13:15 PM

Zapr Partners with PubMatic for Integrated TV and Digital Media Buying

We’re delighted to announce our partnership with PubMatic. This will enable media buyers to build integra...
Zapr Media Labs Sep 9, 2021 3:01:40 PM