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Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Karun Nair’s triple century knocks Ind vs Eng Test series to 124 Mn viewers

The Indian Cricket team bids adieu to 2016 with Karun Nair’s smashing Test record and a string of un...

Zapr Media Labs Jan 3, 2017 2:25:20 PM

New Kannada serial 'Niharika' grabs top Weekday Primetime viewership

Pitched as a story that moves away from the usual 'kitchen drama', Kannada serial Niharika on Star S...

Zapr Media Labs Jan 2, 2017 12:54:04 PM

'Everest' scales 2.2 Mn viewers on Christmas day

Christmas was not all coziness with the premiere of UK Box office hit 'Everest' on Indian Television...

Zapr Media Labs Dec 28, 2016 12:13:14 PM

Women’s Cricket: India’s next big Sport?

It’s been a great year for Indian women’s sports: from winning Olympic medals to the first season of...

Zapr Media Labs Dec 27, 2016 1:10:00 PM

How ‘successful’ was the Sony Max success celebration campaign?

With smashing movie premieres like Sultan and widely viewed primetime specials Sony Max celebrated i...

Zapr Media Labs Dec 21, 2016 4:13:29 PM

4 Analytical Reasons why Kapil Sharma is still the King of Hindi Entertainment

From being the only TV personality in The Forbes India Celebrity 100 list last year to now signing a...

Zapr Media Labs Dec 21, 2016 12:03:25 PM

Fashion E-comm leader targets TV viewers via Zapr; sees 2x higher Video Engagement

Cross Platform targeting certainly is (or should be) the mantra for Brand advertisers in an era wher...

Zapr Media Labs Dec 20, 2016 10:08:50 PM

Does Tamil 'Super Singer Junior' hit the right notes across South India?

'Super Singer Junior' is back with a bang! The Tamil reality show, now in Season 5, continues to be ...

Zapr Media Labs Dec 14, 2016 3:40:46 PM

Was The Jungle Book TV premiere a bigger hit in English or Hindi?

The latest Disney adaptation of Mowgli's adventures in the jungle has finally reached Indian Televis...

Zapr Media Labs Dec 12, 2016 3:25:23 PM

La Liga stars join 5.9 Mn TV viewers at El Clasico Live in India

The first El Clasico face off this La Liga season was more than the usual Live Football affair in In...

Zapr Media Labs Dec 6, 2016 2:40:53 PM

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Karun Nair’s triple century knocks Ind vs Eng Test series to 124 Mn viewers

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Zapr Media Labs

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Karun Nair’s triple century knocks Ind vs Eng Test series to 124 Mn viewers

New Kannada serial 'Niharika' grabs top Weekday Primetime viewership

'Everest' scales 2.2 Mn viewers on Christmas day

Women’s Cricket: India’s next big Sport?

How ‘successful’ was the Sony Max success celebration campaign?

4 Analytical Reasons why Kapil Sharma is still the King of Hindi Entertainment

Fashion E-comm leader targets TV viewers via Zapr; sees 2x higher Video Engagement

Does Tamil 'Super Singer Junior' hit the right notes across South India?

Was The Jungle Book TV premiere a bigger hit in English or Hindi?

La Liga stars join 5.9 Mn TV viewers at El Clasico Live in India

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