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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

India watches historic Federer-Nadal, Williams sisters clash at Australian Open

3.7 million TV viewers in India watched Roger Federer earn his 18th Grand slam title with his win ov...
Zapr Media Labs Feb 4, 2017 11:24:34 AM

Ind vs Eng 2017: countdown to final T20 match

The first two T20 matches roped in 132.4 million and 123.3 million viewers each. This was a signific...
Zapr Media Labs Feb 1, 2017 3:12:07 PM

Massive TV turnout on Republic Day: DD channels see 3.6x rise in viewership

114.1 million Indians tuned in to watch this year's Republic Day celebrations on national news and D...
Zapr Media Labs Jan 30, 2017 12:42:05 PM

Corporate owned teams showdown at Super Fight League 2017

This season's Super Fight League roped in big guns like Dabur, Hero Cycles and Intex as team owners....
Zapr Media Labs Jan 27, 2017 5:18:14 PM

Trump swears in: English news channels hit 1.9x growth on Indian TV

9.4 million people in India tuned in to watch the LIVE swearing in ceremony of U.S. President elect ...
Zapr Media Labs Jan 23, 2017 5:48:31 PM

India's first ODI victory against England: 108 Mn TV viewers

India's winning streak in the Test series continued into the new year as the team sealed its first O...
Zapr Media Labs Jan 18, 2017 5:49:33 PM

PM Modi's nationwide address on New Year's Eve viewed by 128.2 Mn Indians

PM Narendra Modi’s first public appearance on Indian Television after his demonisation announcement ...
Zapr Media Labs Jan 16, 2017 2:14:45 PM

MasterChef India dishes success with both Hindi GEC, Food & Lifestyle audiences

A growing segment in Indian Television, Food and Lifestyle shows have recently seen greater inclusio...
Zapr Media Labs Jan 13, 2017 9:57:31 AM

Bollywood fans bid 2016 goodbye with favourite movie stars

New Year’s Eve was a Bollywood party right at home for 71.4 million Indian TV viewers who tuned in t...
Zapr Media Labs Jan 10, 2017 5:00:23 PM

Zapr Testimonials | Subramanya Sharma, CMO Cleartrip

Cleartrip is a leading online travel company operating in India and the Gulf regions. Subramanya Sha...
Zapr Media Labs Jan 4, 2017 6:04:50 PM

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