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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

India vs England 2016: TV viewership so far

The Indian cricket team's last tour for the year 2016 has garnered 120 million unique viewers so far...
Zapr Media Labs Dec 2, 2016 5:31:20 PM

Rajinikanth 'Thalaivar' breaks all barriers: regional TV premieres rope in millions

Following immense release hype characteristic of a Rajinikanth movie, the TV premieres of ‘Kabali’ i...
Zapr Media Labs Nov 30, 2016 4:29:26 PM

Regional news provider engages with language target groups across India and Gulf countries

At Zapr Media Labs, we are always doing something new - whether it is solving a client’s challenging...
Zapr Media Labs Nov 28, 2016 4:50:52 PM

Rebranded VH1 hits 26.2% viewership hike with Global Citizen Festival India Live; more on channel’s viewership trends

VH1 kickstarted its re-branded journey with a successful Live coverage of the Global Citizen Festiva...
Zapr Media Labs Nov 25, 2016 11:44:22 AM

Over a cup of Koffee: Celeb Talk Show becomes No.1 viewed Primetime English Entertainment show on Indian TV

The first Indian produced English Entertainment show to get high rating in India, Koffee With Karan,...
Zapr Media Labs Nov 24, 2016 2:53:30 PM

Global Citizen Festival India 2016: all about the TV viewership!

Check out everything you need to know about the event's Live TV viewership as Coldplay, A.R. Rahman,...
Zapr Media Labs Nov 23, 2016 11:30:25 AM

Bengaluru FC wins interests of Football viewers across India during AFC Cup 2016

Being the only Indian football franchise that made it to tournament finals, Bengaluru FC garnered si...
Zapr Media Labs Nov 21, 2016 3:03:18 PM

ZAPR Testimonials | Mallikarjun Das, Group CEO, Starcom India

Starcom Worldwide is a global media-tech company with the vision of combining data and technology to...
Zapr Media Labs Nov 18, 2016 5:17:17 PM

Successful launch: ‘Mars’ drives 4x rise in Nat Geo’s Primetime Viewership

The premiere episode of Nat Geo’s much awaited TV series ‘Mars’ garnered 2.7 million viewers in Indi...
Zapr Media Labs Nov 17, 2016 5:04:37 PM

Has Priyanka Chopra's 'Quantico' Season 2 performed better than Season 1?

Priyanka Chopra's hit American TV series 'Quantico' is back this year but has it been able to recrea...
Zapr Media Labs Nov 16, 2016 7:02:53 PM

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