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Despite drop in viewership, Oscars reach out to premium market

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Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

Despite drop in viewership, Oscars reach out to premium market

The Oscars had 3.2 million Indians tuned in as early as 7:00 AM to watch the live telecast on Star M...
Zapr Media Labs Mar 6, 2017 3:01:02 PM

Analyzing Bollywood on TV: When stars leverage talk shows to promote movies

We previously talked about the performance of actors and actresses by their viewership on TV. We ran...
Zapr Media Labs Mar 1, 2017 5:05:54 PM

Analyzing Bollywood on TV: Top Movies by reach 2016

After the top actors and actresses of Bollywood, Zapr now presents the movies which had the highest ...
Zapr Media Labs Feb 24, 2017 12:28:51 PM

Analyzing Bollywood on TV: Most popular Female Actors by reach

Previously we ranked the big boys of Bollywood based on TV viewership in 2016. Zapr Media Labs now p...
Zapr Media Labs Feb 23, 2017 12:18:18 PM

Analyzing Bollywood on TV: 5 actors who ruled the TV screen in 2016

We recently looked at Hindi Television stars and compared their viewership with their payout to find...
Zapr Media Labs Feb 21, 2017 5:19:45 PM

How we got 1,40,000 people to switch TV channels: Real Time Mobile Targeting Case study

Ever wondered just how successful movie promos are at getting people to actually watch them on Broad...
Zapr Media Labs Feb 14, 2017 10:54:32 AM

P.V Sindhu fans power PBL viewership: Zapr maps them out

17 million unique viewers watched this season’s Premiere Badminton League live on television. Zapr i...
Zapr Media Labs Feb 13, 2017 5:12:12 PM

Punjab sees high national news viewership on Poll day

National news channels in India had an overall reach of 86.2 million unique viewers on 4th Feb 2017 ...
Zapr Media Labs Feb 10, 2017 3:16:49 PM

Dangal, Baba Ramdev and Olympics: How Pro Wrestling won over Rural India

33 million people tuned in to Pro Wrestling League to watch this season’s unusual mix of recent Olym...
Zapr Media Labs Feb 8, 2017 4:37:52 PM

Top paid Indian TV stars of 2016: does viewership data back ‘em up?

We recently talked about Kapil Sharma’s 110 crore contract with Sony TV and how viewership data supp...
Zapr Media Labs Feb 6, 2017 2:29:35 PM

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