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How Dell bridged offline TV with targeted engagement on Mobile
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How Dell bridged offline TV with targeted engagement on Mobile
With traditional offline television still being the largest consumed media in India, marketers have ...
Zapr Media Labs
Apr 17, 2017 3:08:17 PM
“I never knew that I could do so much” - Chhavi Parasher on a seriously fun life at Zapr
After more than a year’s experience at Zapr Media Labs, Chhavi Parasher has worked with almost all a...
Zapr Media Labs
Mar 29, 2017 9:48:18 AM
Raymond: The Complete Mobile campaign with Zapr Media Labs
Operating at the intersection of data analytics, media-tech and mobile advertising, Zapr Media Labs ...
Zapr Media Labs
Mar 23, 2017 2:20:58 PM
ZAPR Testimonials | Tushar Vyas, Chief Strategy Officer, GroupM South Asia
GroupM is a global media investment management group that offers their clients the intelligence to f...
Zapr Media Labs
Mar 16, 2017 12:14:36 PM
Zapr and Hotstar partner for deeper audience segmentation and user engagement
Over the past few years, as we embarked on a journey to build a world-class media tech company out o...
Zapr Media Labs
Mar 8, 2017 4:43:34 PM
Despite drop in viewership, Oscars reach out to premium market
The Oscars had 3.2 million Indians tuned in as early as 7:00 AM to watch the live telecast on Star M...
Zapr Media Labs
Mar 6, 2017 3:01:02 PM
Analyzing Bollywood on TV: When stars leverage talk shows to promote movies
We previously talked about the performance of actors and actresses by their viewership on TV. We ran...
Zapr Media Labs
Mar 1, 2017 5:05:54 PM
Analyzing Bollywood on TV: Top Movies by reach 2016
After the top actors and actresses of Bollywood, Zapr now presents the movies which had the highest ...
Zapr Media Labs
Feb 24, 2017 12:28:51 PM
Analyzing Bollywood on TV: Most popular Female Actors by reach
Previously we ranked the big boys of Bollywood based on TV viewership in 2016. Zapr Media Labs now p...
Zapr Media Labs
Feb 23, 2017 12:18:18 PM
Analyzing Bollywood on TV: 5 actors who ruled the TV screen in 2016
We recently looked at Hindi Television stars and compared their viewership with their payout to find...
Zapr Media Labs
Feb 21, 2017 5:19:45 PM
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