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How we got 1,40,000 people to switch TV channels: Real Time Mobile Targeting Case study
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How we got 1,40,000 people to switch TV channels: Real Time Mobile Targeting Case study
Ever wondered just how successful movie promos are at getting people to actually watch them on Broad...
Zapr Media Labs
Feb 14, 2017 10:54:32 AM
P.V Sindhu fans power PBL viewership: Zapr maps them out
17 million unique viewers watched this season’s Premiere Badminton League live on television. Zapr i...
Zapr Media Labs
Feb 13, 2017 5:12:12 PM
Punjab sees high national news viewership on Poll day
National news channels in India had an overall reach of 86.2 million unique viewers on 4th Feb 2017 ...
Zapr Media Labs
Feb 10, 2017 3:16:49 PM
Dangal, Baba Ramdev and Olympics: How Pro Wrestling won over Rural India
33 million people tuned in to Pro Wrestling League to watch this season’s unusual mix of recent Olym...
Zapr Media Labs
Feb 8, 2017 4:37:52 PM
Top paid Indian TV stars of 2016: does viewership data back ‘em up?
We recently talked about Kapil Sharma’s 110 crore contract with Sony TV and how viewership data supp...
Zapr Media Labs
Feb 6, 2017 2:29:35 PM
India watches historic Federer-Nadal, Williams sisters clash at Australian Open
3.7 million TV viewers in India watched Roger Federer earn his 18th Grand slam title with his win ov...
Zapr Media Labs
Feb 4, 2017 11:24:34 AM
Ind vs Eng 2017: countdown to final T20 match
The first two T20 matches roped in 132.4 million and 123.3 million viewers each. This was a signific...
Zapr Media Labs
Feb 1, 2017 3:12:07 PM
Massive TV turnout on Republic Day: DD channels see 3.6x rise in viewership
114.1 million Indians tuned in to watch this year's Republic Day celebrations on national news and D...
Zapr Media Labs
Jan 30, 2017 12:42:05 PM
Corporate owned teams showdown at Super Fight League 2017
This season's Super Fight League roped in big guns like Dabur, Hero Cycles and Intex as team owners....
Zapr Media Labs
Jan 27, 2017 5:18:14 PM
Trump swears in: English news channels hit 1.9x growth on Indian TV
9.4 million people in India tuned in to watch the LIVE swearing in ceremony of U.S. President elect ...
Zapr Media Labs
Jan 23, 2017 5:48:31 PM
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