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Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

The 2-day showdown: Modi & Trump cause 37.3 % spike in Indian News Viewership

November 8th and 9th were momentous days that set India abuzz: P.M Modi’s demonitisation announcemen...

Zapr Media Labs Nov 15, 2016 4:58:00 PM

Oct 2016: Star Gold jumps 8% higher Weekend Viewership with 2 Movie Premieres

This October, two popular Hindi movies premiered on Star Gold: 'Pink' starring none other than the B...

Zapr Media Labs Nov 10, 2016 5:23:43 PM

Kabaddi World Cup 2016 attracts more than just Kabaddi fans across India

After nine years of no play, the Kabaddi World Cup is back this year, and for the first time - broad...

Zapr Media Labs Nov 8, 2016 11:20:05 AM

200 Mn viewers watch India Vs NZ series: ODIs garner IPL level viewership

New Zealand’s Cricket tour of India coincided perfectly with the Diwali festivities: the Test matche...

Zapr Media Labs Nov 8, 2016 11:01:55 AM

Driving Brand Frequency on Smartphone | How a Major BFSI brand maximized its engagement rates

In the age of digital everything, advertising on Television is expensive but the opportunity it prov...

Zapr Media Labs Nov 4, 2016 2:30:58 PM

Did the TV premiere of 'A Flying Jatt' give Zee Cinema a weekend bump?

The Hindi superhero film 'A Flying Jatt' starring Tiger Shroff and Jacqueline Fernandez premiered on...

Zapr Media Labs Nov 3, 2016 11:26:30 AM

US Presidential Debates | Captivating interests of Premium TV viewers across India

Breaking Presidential debate TV ratings record in America, the 2016 U.S. Presidential Debates were a...

Zapr Media Labs Nov 2, 2016 1:17:47 PM

New Primetime show 'Beyhadh' launched on Sony TV: 5.2 Mn viewers

Sony Entertainment TV launched its new TV serial 'Beyhadh' on 11th October 2016. 5.2 million smartph...

Zapr Media Labs Oct 27, 2016 11:12:32 AM

Dell tracks TV viewership and sees 4x higher Campaign CTRs

One of the most challenging aspects of a marketing plan is segmenting audiences into specific target...

Zapr Media Labs Oct 25, 2016 1:39:34 PM

2 Mn Indian TV viewers watch the UFC Middleweight Championship

2 Mn Indian TV viewers watched the 'UFC 204' LIVE on 9th October 2016. The telecast had the highest ...

Zapr Media Labs Oct 24, 2016 2:43:16 PM

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

The 2-day showdown: Modi & Trump cause 37.3 % spike in Indian News Viewership

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Zapr Media Labs

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The 2-day showdown: Modi & Trump cause 37.3 % spike in Indian News Viewership

Oct 2016: Star Gold jumps 8% higher Weekend Viewership with 2 Movie Premieres

Kabaddi World Cup 2016 attracts more than just Kabaddi fans across India

200 Mn viewers watch India Vs NZ series: ODIs garner IPL level viewership

Driving Brand Frequency on Smartphone | How a Major BFSI brand maximized its engagement rates

Did the TV premiere of 'A Flying Jatt' give Zee Cinema a weekend bump?

US Presidential Debates | Captivating interests of Premium TV viewers across India

New Primetime show 'Beyhadh' launched on Sony TV: 5.2 Mn viewers

Dell tracks TV viewership and sees 4x higher Campaign CTRs

2 Mn Indian TV viewers watch the UFC Middleweight Championship

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