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New Primetime show 'Beyhadh' launched on Sony TV: 5.2 Mn viewers


Sony Entertainment TV launched its new TV serial 'Beyhadh' on 11th October 2016.

5.2 million smartphone users watched the first episode aired in the 9:00 PM to 9:30 PM slot. Take a look at the show's viewership trends:


The TV serial received the highest viewership on 25th October 2016 - 7.4 million TV viewers. In an interesting mark of loyalty to the new show, a massive 52% of viewers who watched the launch continued watching the second episode on the very next day.



Maharashtra had the largest share of viewership: 18.3% of the total viewership for the show. Other states like Uttar Pradesh, Gujarat and Madhya Pradesh follow with high viewership shares.


Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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