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New Primetime show 'Beyhadh' launched on Sony TV: 5.2 Mn viewers

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Sony Entertainment TV launched its new TV serial 'Beyhadh' on 11th October 2016.

5.2 million smartphone users watched the first episode aired in the 9:00 PM to 9:30 PM slot. Take a look at the show's viewership trends:


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The TV serial received the highest viewership on 25th October 2016 - 7.4 million TV viewers. In an interesting mark of loyalty to the new show, a massive 52% of viewers who watched the launch continued watching the second episode on the very next day.

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Maharashtra had the largest share of viewership: 18.3% of the total viewership for the show. Other states like Uttar Pradesh, Gujarat and Madhya Pradesh follow with high viewership shares.

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Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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