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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

Salman Khan steals weekend Hindi entertainment viewership:  'Sultan' and 'Bigg Boss 10' boost channel performance

The weekend was all about (the other) King Khan: Salman’s latest box office hit ‘Sultan’ premiered o...
Zapr Media Labs Oct 21, 2016 5:19:48 PM

Worldwide hit 'The Martian' premieres on Indian TV: 16.3 Mn viewers

The tenth highest grossing film of 2015 - 'The Martian' is finally here on Indian Television: 16.3 m...
Zapr Media Labs Oct 21, 2016 12:55:01 PM

Bigg Boss Kannada: 12.2 Mn watch show launch

The Grand Opening of 'Bigg Boss Kannada' on Colors Kannada received 12.2 Mn viewers. Aired from 6:00...
Zapr Media Labs Oct 19, 2016 2:13:18 PM

Zapr Testimonials | Baldeep Singh, Country Manager, WPP Data Alliance

The Data Alliance is WPP’s data practice established across the globe, and is responsible for helpin...
Zapr Media Labs Oct 18, 2016 2:17:20 PM

Global protein supplement brand engages with 58% of targeted TV viewers on Zapr Audience Network

At Zapr Media Labs, we are constantly exploring advanced targeting parameters to engage with a vast ...
Zapr Media Labs Oct 18, 2016 10:28:47 AM

In the Limelight: ‘Colors Infinity’ | In-depth channel analysis by Zapr Media Labs

Launched in July 2015, Colors Infinity has seen an interesting one year with the launch of original ...
Zapr Media Labs Oct 13, 2016 12:54:39 PM

India vs. New Zealand Test Cricket series: 117.7 Mn viewers so far

The India vs New Zealand tour has taken off splendidly: 117.7 Mn Indian TV viewers tuned in to watch...
Zapr Media Labs Oct 12, 2016 11:51:45 AM

Beyond Football: 31.6 Mn viewers watch the opening of Hero ISL

What became the world’s fourth biggest football league with its very first game season in 2014, the ...
Zapr Media Labs Oct 10, 2016 12:12:40 PM

World TV premiere of ‘Ki & Ka’: 25.2 Indian viewers

The World TV premiere of movie ‘Ki & Ka’ aired on Colors, 2nd October 2016, garnered 25.2 millio...
Zapr Media Labs Oct 7, 2016 4:32:03 PM

Zapr reveals English reality music fans in India

The two new season telecasts of 'The Voice' and 'The Stage', both launched in the month of September...
Zapr Media Labs Oct 4, 2016 5:21:37 PM

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