<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

Did the TV premiere of 'A Flying Jatt' give Zee Cinema a weekend bump?

The Hindi superhero film 'A Flying Jatt' starring Tiger Shroff and Jacqueline Fernandez premiered on Zee Cinema on 22nd October 2016. 45.8 million viewers tuned in to watch the movie which aired from 8:00 PM to 11:30 PM.

The channel witnessed a 17% rise in its weekend viewership compared to the previous weekends in the month of October.

block_2.pngThe telecast experienced highly consistent viewership. The half hourly viewership split, 9:00 PM to 9:30 PM saw the largest number of viewers tuned in - 19.5 million.


People in Maharashtra tuned in the most for the movie premiere - 5.88 million TV viewers. Uttar Pradesh followed closely with 5.81 million viewers. Other states like Gujarat, West Bengal and Rajasthan also experienced significant viewership.


Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

The Indian Premier League is mainly about two things: Cricket and Advertising. Last year, 20,000 ads were...
Zapr Media Labs Feb 28, 2019 12:00:00 PM

Diary of a Data Scientist: Litan on the Broad Scope of Research

Litan started his journey at Zapr as a Data Scientist, to explore the several possibilities Data Science ...
Zapr Media Labs Feb 22, 2019 2:10:16 PM

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strategy by ...
Zapr Media Labs Feb 19, 2019 1:25:45 PM