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Did the TV premiere of 'A Flying Jatt' give Zee Cinema a weekend bump?

The Hindi superhero film 'A Flying Jatt' starring Tiger Shroff and Jacqueline Fernandez premiered on Zee Cinema on 22nd October 2016. 45.8 million viewers tuned in to watch the movie which aired from 8:00 PM to 11:30 PM.

The channel witnessed a 17% rise in its weekend viewership compared to the previous weekends in the month of October.

block_2.pngThe telecast experienced highly consistent viewership. The half hourly viewership split, 9:00 PM to 9:30 PM saw the largest number of viewers tuned in - 19.5 million.

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People in Maharashtra tuned in the most for the movie premiere - 5.88 million TV viewers. Uttar Pradesh followed closely with 5.81 million viewers. Other states like Gujarat, West Bengal and Rajasthan also experienced significant viewership.

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Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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