<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

Oct 2016: Star Gold jumps 8% higher Weekend Viewership with 2 Movie Premieres

block_1.png

This October, two popular Hindi movies premiered on Star Gold: 'Pink' starring none other than the Big B of Bollywood - Amitabh Bachchan, and Disney India's 'Mohenjo Daaro' starring Hrithik Roshan. The channel's weekend viewership moved up 8% compared to the previous month. Interestingly, both movies witnessed higher viewership in the afternoon telecasts compared to the Prime-time telecast. Here's a look at some the viewership trends:

The Star Gold premiere of the last Hindi film produced by Disney India before its exit from the industry - 'Mohenjo Daaro' garnered 66.2 million viewers. The movie aired on 9th October across two time slots: 1:00 PM and 9:00 PM. The Prime-time telecast experienced 52% fall in viewership compared to the afternoon telecast.

block_2.png

Maharashtra witnessed the highest viewership for the movie premiere - 9.8 million TV viewers. Uttar Pradesh followed with 7.9 million viewers and Gujarat with 5.7 million viewers.

block_4.png

A month after its release in theaters flanked by active social media buzz, The TV premiere of 'Pink' garnered 46.2 million viewers. Similarly, the Prime-time telecast experienced 17% dip in viewership compared to the 1:00 PM telecast.

block_3.png

Maharashtra, Uttar Pradesh, West Bengal, Gujarat and Andhra Pradesh featured in the Top 5 states which experienced the highest viewership for the movie premiere.

block_5.png


 

 

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

The Indian Premier League is mainly about two things: Cricket and Advertising. Last year, 20,000 ads were...
Zapr Media Labs Feb 28, 2019 12:00:00 PM

Diary of a Data Scientist: Litan on the Broad Scope of Research

Litan started his journey at Zapr as a Data Scientist, to explore the several possibilities Data Science ...
Zapr Media Labs Feb 22, 2019 2:10:16 PM

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strategy by ...
Zapr Media Labs Feb 19, 2019 1:25:45 PM