<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">
Get in Touch

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

Oct 2016: Star Gold jumps 8% higher Weekend Viewership with 2 Movie Premieres

block_1.png

This October, two popular Hindi movies premiered on Star Gold: 'Pink' starring none other than the Big B of Bollywood - Amitabh Bachchan, and Disney India's 'Mohenjo Daaro' starring Hrithik Roshan. The channel's weekend viewership moved up 8% compared to the previous month. Interestingly, both movies witnessed higher viewership in the afternoon telecasts compared to the Prime-time telecast. Here's a look at some the viewership trends:

The Star Gold premiere of the last Hindi film produced by Disney India before its exit from the industry - 'Mohenjo Daaro' garnered 66.2 million viewers. The movie aired on 9th October across two time slots: 1:00 PM and 9:00 PM. The Prime-time telecast experienced 52% fall in viewership compared to the afternoon telecast.

block_2.png

Maharashtra witnessed the highest viewership for the movie premiere - 9.8 million TV viewers. Uttar Pradesh followed with 7.9 million viewers and Gujarat with 5.7 million viewers.

block_4.png

A month after its release in theaters flanked by active social media buzz, The TV premiere of 'Pink' garnered 46.2 million viewers. Similarly, the Prime-time telecast experienced 17% dip in viewership compared to the 1:00 PM telecast.

block_3.png

Maharashtra, Uttar Pradesh, West Bengal, Gujarat and Andhra Pradesh featured in the Top 5 states which experienced the highest viewership for the movie premiere.

block_5.png


 

 

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

Case Study: How PharmEasy Used TV Attribution Insights To Create An Efficient TV Plan

The pressing question for efficient TV media planning has always revolved around its impact - how can TV ...
Suzanne Sangi Sep 22, 2021 12:12:20 PM

This IPL, Bridge the 'Boundary' Between TV & Digital Advertising With Smart Segments

After facing its shares of obstacles, the Indian Premier League (IPL) 2021 is all set to go live soon. Wi...
Sirisha Venkatesh Sep 15, 2021 1:13:15 PM

Zapr Partners with PubMatic for Integrated TV and Digital Media Buying

We’re delighted to announce our partnership with PubMatic. This will enable media buyers to build integra...
Zapr Media Labs Sep 9, 2021 3:01:40 PM