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Bigg Boss 11 opens with 16.8 million: Are TV viewers hooked to this season’s ‘dhinchak’ contestants?

It’s that time of the year when this drama-packed reality show makes fans inevitably tune in all sev...
Zapr Media Labs Nov 21, 2017 9:22:59 AM

113.7 million watched India vs. Aus ODI: Not Howzzat but Whozzat?

Sweeping four victories out of five matches, the Indian men’s Cricket team garnered as high as 113.7...
Zapr Media Labs Nov 7, 2017 9:34:02 AM

Why TV soaps can bring you premium revenue: Top Hindi Serials this Sept-Oct

If you think the typical saas-bahu audience may not be the right target for your premium messaging, ...
Zapr Media Labs Nov 3, 2017 8:34:35 AM

How deeply has Kaun Banega Crorepati impacted India’s TV viewing landscape?

Kaun Banega Crorepati (KBC) is back after three years with as high as 37.21 million viewers for Sony...
Zapr Media Labs Oct 24, 2017 8:05:45 AM

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