<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">
Get in Touch

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

It’s Showtime! Analyzing the TV viewership of 2018 Primetime Emmy Awards

The Primetime Emmy awards, usually dubbed ‘the TV Oscars’, is a popular TV event that awards the bes...
Zapr Media Labs Oct 11, 2018 12:50:42 PM

Chak De India! Analysing the TV Viewership of Asian Games 2018

India’s massive wins at the Asian Games 2018 not only created a whirlwind in the sporting world but ...
Zapr Media Labs Sep 11, 2018 3:08:43 PM

Reality format garners more TV audiences : Dance Reality Shows on Hindi GECs with more than 10% weekly viewership surge

Break the content clutter to grab the largest viewership pie on TV - dance reality shows on Hindi GE...
Zapr Media Labs Jul 2, 2018 11:14:19 AM

Why U-19 Cricket World Cup is a hub of Indian millennial TV viewers - TV Analytics

India beat Australia by eight wickets to win the ICC U19 Cricket World Cup title a fourth time. Howe...
Zapr Media Labs Mar 8, 2018 10:30:48 AM

TV Analytics on Football Fans in India: Did FIFA make a lasting impact on ISL?

2017 was a hallmark for football in India with the FIFA U-17 World Cup hosted for the first time on ...
Zapr Media Labs Feb 22, 2018 8:13:51 PM

Here’s what Urban TV viewers in South India are watching: Bigg Boss Kannada opens with 2.6 million

The Colors premiere of Bigg Boss Kannada on 15th October with celebrity host Kiccha Sudeep garnered ...
Zapr Media Labs Jan 8, 2018 9:05:13 PM

Bigg Boss 11 opens with 16.8 million: Are TV viewers hooked to this season’s ‘dhinchak’ contestants?

It’s that time of the year when this drama-packed reality show makes fans inevitably tune in all sev...
Zapr Media Labs Nov 21, 2017 9:22:59 AM

113.7 million watched India vs. Aus ODI: Not Howzzat but Whozzat?

Sweeping four victories out of five matches, the Indian men’s Cricket team garnered as high as 113.7...
Zapr Media Labs Nov 7, 2017 9:34:02 AM

Why TV soaps can bring you premium revenue: Top Hindi Serials this Sept-Oct

If you think the typical saas-bahu audience may not be the right target for your premium messaging, ...
Zapr Media Labs Nov 3, 2017 8:34:35 AM

How deeply has Kaun Banega Crorepati impacted India’s TV viewing landscape?

Kaun Banega Crorepati (KBC) is back after three years with as high as 37.21 million viewers for Sony...
Zapr Media Labs Oct 24, 2017 8:05:45 AM

    Related Posts