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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Closing loopholes in Audience Targeting: Kotak integrates TV and Mobile

811. Does it ring a bell? 8th November 2016, the announcement of demonetization, sent citizens and b...
Zapr Media Labs Jul 31, 2017 2:30:53 PM

How 1,00,000 TV commercial viewers made snap decisions for a holiday at Club Mahindra

Club Mahindra’s new TV commercial hit the airwaves recently, featuring a little kid and his work obs...
Zapr Media Labs Jun 28, 2017 9:45:57 PM

Major automobile brand captures one-third of its closest competitor’s audience during IPL

A leading automobile brand previously executed a campaign with Zapr to drive high brand recall with ...
Zapr Media Labs Jun 14, 2017 7:11:22 PM

Jewellery brand Orra engages 1 Million on anniversary sale: wins higher SOV by targeting competition

With today’s constant influx of information and multiple buying options, brands need to consistently...
Zapr Media Labs May 29, 2017 5:14:26 PM

How TV-To-Mobile targeting works: UrbanClap gets TV ad viewers to download their app

At Zapr Media Labs our usual challenge is helping our clients achieve important marketing objectives...
Zapr Media Labs May 8, 2017 5:47:47 PM

How Dell bridged offline TV with targeted engagement on Mobile

With traditional offline television still being the largest consumed media in India, marketers have ...
Zapr Media Labs Apr 17, 2017 3:08:17 PM

Raymond: The Complete Mobile campaign with Zapr Media Labs

Operating at the intersection of data analytics, media-tech and mobile advertising, Zapr Media Labs ...
Zapr Media Labs Mar 23, 2017 2:20:58 PM

Fashion E-comm leader targets TV viewers via Zapr; sees 2x higher Video Engagement

Cross Platform targeting certainly is (or should be) the mantra for Brand advertisers in an era wher...
Zapr Media Labs Dec 20, 2016 10:08:50 PM

Regional news provider engages with language target groups across India and Gulf countries

At Zapr Media Labs, we are always doing something new - whether it is solving a client’s challenging...
Zapr Media Labs Nov 28, 2016 4:50:52 PM

Driving Brand Frequency on Smartphone | How a Major BFSI brand maximized its engagement rates

In the age of digital everything, advertising on Television is expensive but the opportunity it prov...
Zapr Media Labs Nov 4, 2016 2:30:58 PM

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