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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Dell tracks TV viewership and sees 4x higher Campaign CTRs

One of the most challenging aspects of a marketing plan is segmenting audiences into specific target...
Zapr Media Labs Oct 25, 2016 1:39:34 PM

Global protein supplement brand engages with 58% of targeted TV viewers on Zapr Audience Network

At Zapr Media Labs, we are constantly exploring advanced targeting parameters to engage with a vast ...
Zapr Media Labs Oct 18, 2016 10:28:47 AM

Re-targeting promo viewers on Facebook: 78% engagement with target audience

TV show promos are an integral part of reaching out to target audiences while a show airs on televis...
Zapr Media Labs Sep 28, 2016 8:00:09 PM

Major online furniture retailer engages @ 9% on Facebook via ZAPR Audience Targeting

At Zapr Media Labs we continuously explore ways to engage targeted users on mobile beyond our own pl...
Zapr Media Labs Sep 15, 2016 3:38:00 PM

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