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AR on the Mobile Web

The world of Technology is observing a paradigm shift in the way users interact and consume data or ...

Zapr Media Labs Jun 3, 2019 10:35:00 AM

Advertising Then and Now | Zapr Fireside with Jermina Menon

With over 20 years of experience in strategic marketing and brand building, Jermina has worked in a ...

ZAPR Blog May 29, 2019 3:53:22 PM

Diary of an Engineering Manager: Varun Khurana speaks his mind

How it all began… Previously, I was working at ReachHorizon - a startup that I co-founded. I was loo...

Zapr Media Labs May 22, 2019 12:01:57 PM

Zapr Testimonials | Suvrita Saumya, Sr. Marketing Manager - Tata Motors

Tata Motors wanted to create high brand awareness among FIFA viewers for their commercial vehicle Ta...

Zapr Media Labs May 16, 2019 2:00:00 PM

Resolving incorrect viewership due to similar content on multiple channels

We at Zapr Media Labs collect TV viewership information from millions of smartphone users and analyz...

Zapr Media Labs May 6, 2019 10:29:00 AM

How to 'Carry Your Bat' Even After IPL Ends

The countdown to this IPL’s season finale begins. With only a week to go, here’s something every bra...

Sruthi Veer Apr 29, 2019 11:00:00 AM

HTTP2 & You: High Performance Web Serving at ZAPR

Ever since the origin of internet, web developers & leading browsers have been continuously stri...

Zapr Media Labs Apr 8, 2019 10:14:00 AM

Are You 'TRAI'ying Hard Enough? – Your Guide to Keeping up with the New Tariff Regime

The Telecom Regulatory Authority of India (TRAI) has been taking a lot of heat over the past few mon...

Sruthi Veer Mar 11, 2019 12:00:00 PM

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

The Indian Premier League is mainly about two things: Cricket and Advertising. Last year, 20,000 ads...

Sruthi Veer Feb 28, 2019 12:00:00 PM

Diary of a Data Scientist: Litan on the Broad Scope of Research

Litan started his journey at Zapr as a Data Scientist, to explore the several possibilities Data Sci...

Zapr Media Labs Feb 22, 2019 2:10:16 PM

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

AR on the Mobile Web

Categories

AR on the Mobile Web

Advertising Then and Now | Zapr Fireside with Jermina Menon

Diary of an Engineering Manager: Varun Khurana speaks his mind

Zapr Testimonials | Suvrita Saumya, Sr. Marketing Manager - Tata Motors

Resolving incorrect viewership due to similar content on multiple channels

How to 'Carry Your Bat' Even After IPL Ends

HTTP2 & You: High Performance Web Serving at ZAPR

Are You 'TRAI'ying Hard Enough? – Your Guide to Keeping up with the New Tariff Regime

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

Diary of a Data Scientist: Litan on the Broad Scope of Research

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Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Categories

Recent Posts

Related Posts

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.