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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strateg...
Suzanne Sangi Feb 19, 2019 1:25:45 PM

ZAPR Data Lake

We love our Data Life of a software engineer at Zapr revolves around taking care of the data we brin...
Zapr Media Labs Feb 6, 2019 1:15:00 PM

Play Hard, Advertise Harder – Your Guide to Smart IPL TV Media Planning

The Indian Premier League is THE biggest live televised event in India in terms of viewership and sp...
Sruthi Veer Feb 5, 2019 12:17:50 PM

How BFSI Brands Can Win More Prospects This Financial Year

‘Tis the season to get investing. With all the rush of planning for a new financial year (or fixing ...
Suzanne Sangi Jan 30, 2019 2:00:00 PM

Operation Triumph: Siddhesh’s journey from pioneer to pilot of the Ad Ops team

Siddhesh joined Zapr as the first member of the Ad Ops team that he helped build. He took to Zapr li...
Zapr Media Labs Jan 23, 2019 7:02:16 PM

5 Ways To Keep TV Viewers Subscribed To Your Channels Post Tariff

The new year has brought with it a new TV broadcasting structure. Telecom Regulatory Authority of In...
Sruthi Veer Jan 15, 2019 2:05:04 PM

What Advertisers can learn from Brands that made Big TV events Bigger

Marketers have plenty to look forward to this new year - national elections are right around the cor...
Suzanne Sangi Jan 8, 2019 12:35:01 PM

Launching Zapr Technology Blog

We, at Zapr Media Labs, are fanatic about technology. This company was started based on the firm bel...
Zapr Media Labs Jan 7, 2019 1:00:00 PM

Britannia's campaign with Zapr features on Business Standard & The Week

Britannia's moment marketing campaign with Zapr was recently featured on two prominent news sites - ...
Zapr Media Labs Dec 27, 2018 4:21:09 PM

“A must-have for your campaigns going forward” – Ajay Kaul, Club Mahindra | Zapr Testimonials

Club Mahindra is the largest vacation ownership brand outside the United States (US), operating over...
Zapr Media Labs Dec 6, 2018 3:58:01 PM

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