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Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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"Zapr helps us meet marketing objectives better” - Uma Talreja, Raymond Ltd. | Zapr Testimonials

Raymond Ltd. is a leading Indian branded fabric and fashion retailer, exporting to over 50 countries...
Zapr Media Labs Jan 16, 2018 11:30:00 PM

Inside the World of Strategy for Media Technology | Zapr Fireside with Amit Gupta

What do Strategists see in the media-tech industry? How do we solve significant marketing and strate...
Zapr Media Labs Jan 8, 2018 9:55:41 PM

Hewlett-Packard India garners 430,000+ incremental reach over TV campaign in priority markets

This leading Laptop OEM brand wanted to build incremental reach over and above their TV campaign for...
Zapr Media Labs Jan 8, 2018 9:42:13 PM

Here’s what Urban TV viewers in South India are watching: Bigg Boss Kannada opens with 2.6 million

The Colors premiere of Bigg Boss Kannada on 15th October with celebrity host Kiccha Sudeep garnered ...
Zapr Media Labs Jan 8, 2018 9:05:13 PM

Bigg Boss 11 opens with 16.8 million: Are TV viewers hooked to this season’s ‘dhinchak’ contestants?

It’s that time of the year when this drama-packed reality show makes fans inevitably tune in all sev...
Zapr Media Labs Nov 21, 2017 9:22:59 AM

113.7 million watched India vs. Aus ODI: Not Howzzat but Whozzat?

Sweeping four victories out of five matches, the Indian men’s Cricket team garnered as high as 113.7...
Zapr Media Labs Nov 7, 2017 9:34:02 AM

Why TV soaps can bring you premium revenue: Top Hindi Serials this Sept-Oct

If you think the typical saas-bahu audience may not be the right target for your premium messaging, ...
Zapr Media Labs Nov 3, 2017 8:34:35 AM

Zapr at MMAs: 2 Golds, 1 Silver and industry award for 'Best In Show'

We are elated to share with you that Zapr has bagged four big awards at the MMA (Mobile Marketing As...
Zapr Media Labs Nov 1, 2017 10:44:54 AM

How deeply has Kaun Banega Crorepati impacted India’s TV viewing landscape?

Kaun Banega Crorepati (KBC) is back after three years with as high as 37.21 million viewers for Sony...
Zapr Media Labs Oct 24, 2017 8:05:45 AM

“Zapr’s data was really helpful to connect the dots” - Juhi Singh, Myntra | Zapr Testimonials

Myntra, a leader in Indian fashion e-commerce, deep-dives into Zapr data to understand their app use...
Zapr Media Labs Oct 23, 2017 4:18:34 PM

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