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Zapr helps Star Plus Ace the Battle of Primetime TV with Strategic 2017 plan converting 550,000+ unique individuals

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Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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Zapr helps Star Plus Ace the Battle of Primetime TV with Strategic 2017 plan converting 550,000+ unique individuals

India has the world’s second-largest TV viewing population, yet for a long time, brands and broadcas...
Zapr Media Labs May 17, 2018 11:28:11 AM

How Colors Shakti boosted loyalty among Indian TV viewers and bumped offline viewership up 25%

Colors TV, a major Indian broadcaster, had been running its successful Hindi drama series ‘Shakti’ f...
Zapr Media Labs Apr 25, 2018 10:45:27 AM

Gagan Gupta Geeks Out on How Perspectives shape Product Building at Zapr

Gagan joined Zapr to explore different technologies and found himself in a culture where the time ta...
Zapr Media Labs Apr 20, 2018 5:22:56 PM

Star Plus converts 170,000+ unique TV viewers for new season of TGILC

The Great Indian Laughter Challenge (TGILC) returned on TV 9 years after the Season 4 finale. The sh...
Zapr Media Labs Mar 21, 2018 2:42:04 PM

‘DevOps’ a culture: Ankit on how the exciting, new culture took shape at Zapr

DevOps is not just a term. It’s a culture. Ankit joined Zapr as the first member of DevOps team and ...
Zapr Media Labs Mar 21, 2018 2:04:38 PM

Ad Analytics: How popular football league ISL impacted Indian markets

Homegrown football tournament ‘Indian Super League’ (ISL) commanded as high as 9.4 million viewers i...
Zapr Media Labs Mar 12, 2018 11:04:01 AM

Why U-19 Cricket World Cup is a hub of Indian millennial TV viewers - TV Analytics

India beat Australia by eight wickets to win the ICC U19 Cricket World Cup title a fourth time. Howe...
Zapr Media Labs Mar 8, 2018 10:30:48 AM

TV Analytics on Football Fans in India: Did FIFA make a lasting impact on ISL?

2017 was a hallmark for football in India with the FIFA U-17 World Cup hosted for the first time on ...
Zapr Media Labs Feb 22, 2018 8:13:51 PM

Pooja Conquers Codes to Culture shock: The Lifecycle of Data Problems at Zapr

Two years ago, Pooja plunged into a world of unusual data. Since then, she has preserved in the scie...
Zapr Media Labs Feb 22, 2018 8:08:32 PM

Zapr wins Gold and Silver at Mob-Ex Awards’18 Singapore

We are pleased to share with you that Zapr Media Labs has been recognized with a Gold and a Silver t...
Zapr Media Labs Feb 15, 2018 12:01:06 PM

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