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Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Bala goes from Intern to Data guru: The Evolution of a Software Engineer at Zapr

Bala joined as an intern and helped build Zapr’s entire tech-stack from scratch. In four years, he's...

Zapr Media Labs Oct 20, 2017 4:40:22 AM

What keeps Indian Engineers up at night | Zapr Fireside

Indian engineers have been at the receiving end of much vitriol in recent times: reports point out a...

Zapr Media Labs Oct 18, 2017 3:54:00 PM

How Atreyee Dey redefined both Big-Data problems and Gender Norms

Atreyee Dey has worked in Tech R&D for more than ten years. Now she’s solving complex Big-Data p...

Zapr Media Labs Sep 20, 2017 5:44:23 PM

Zapr delivers incremental reach over Godrej No.1 TV plan: 70%+ completed view rate on Mobile

Godrej No.1, a major Indian FMCG brand, grows ahead of the category as more players jump onto the ‘n...

Zapr Media Labs Sep 6, 2017 2:34:22 PM

Zapr Testimonials | Anand Chakravarthy, Managing partner - Maxus India

Maxus India is part of a GroupM and WPP global network of local media agencies. Embracing technology...

Zapr Media Labs Aug 30, 2017 9:41:06 AM

Flying Cursor generates 4x higher website traffic by targeting offline IPL viewers on Mobile

Flying Cursor and their client, an adventure touring bike brand, recently ran a TV commercial campai...

Zapr Media Labs Aug 24, 2017 2:57:53 PM

First in India: Zapr verified by global anti-fraud entity TAG for digital advertising transparency

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal act...

Zapr Media Labs Aug 11, 2017 5:44:39 PM

Closing loopholes in Audience Targeting: Kotak integrates TV and Mobile

811. Does it ring a bell? 8th November 2016, the announcement of demonetization, sent citizens and b...

Zapr Media Labs Jul 31, 2017 2:30:53 PM

How 1,00,000 TV commercial viewers made snap decisions for a holiday at Club Mahindra

Club Mahindra’s new TV commercial hit the airwaves recently, featuring a little kid and his work obs...

Zapr Media Labs Jun 28, 2017 9:45:57 PM

Major automobile brand captures one-third of its closest competitor’s audience during IPL

A leading automobile brand previously executed a campaign with Zapr to drive high brand recall with ...

Zapr Media Labs Jun 14, 2017 7:11:22 PM

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Bala goes from Intern to Data guru: The Evolution of a Software Engineer at Zapr

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Zapr Media Labs

Recent Posts:

Bala goes from Intern to Data guru: The Evolution of a Software Engineer at Zapr

What keeps Indian Engineers up at night | Zapr Fireside

How Atreyee Dey redefined both Big-Data problems and Gender Norms

Zapr delivers incremental reach over Godrej No.1 TV plan: 70%+ completed view rate on Mobile

Zapr Testimonials | Anand Chakravarthy, Managing partner - Maxus India

Flying Cursor generates 4x higher website traffic by targeting offline IPL viewers on Mobile

First in India: Zapr verified by global anti-fraud entity TAG for digital advertising transparency

Closing loopholes in Audience Targeting: Kotak integrates TV and Mobile

How 1,00,000 TV commercial viewers made snap decisions for a holiday at Club Mahindra

Major automobile brand captures one-third of its closest competitor’s audience during IPL

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