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OTT Video and lessons from Netflix: It’s time to stop churning and start engaging

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Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

OTT Video and lessons from Netflix: It’s time to stop churning and start engaging

Let me tell you something you already know - eight years ago the mobile app market experienced a boo...
Zapr Media Labs Jul 5, 2016 6:08:37 PM

Times Now | PM Narendra Modi interview: Urban audiences claim highest viewership

More than 4 million TV viewers tuned into the telecast of the first ever interview by a sitting Prim...
Zapr Media Labs Jun 30, 2016 3:39:17 PM

New TV serial ‘Ishqbaaz’ on Star Plus garners 8.7 million TV viewers

Star Plus welcomes a new member into the Star parivar - a TV serial called ‘Ishqbaaz’ which follows ...
Zapr Media Labs Jun 29, 2016 5:04:59 PM

Sun TV’s ‘Nagini’ attracts 3.1 million TV viewers

After its huge success on Colors TV, the Hindi TV series ‘Naagin’ has been dubbed and broadcasted in...
Zapr Media Labs Jun 29, 2016 5:04:50 PM

UEFA Euro 2016 | Group matches: 50.1 million viewers tune in

Second in popularity only to the FIFA World Cup, The UEFA European Championship 2016 garnered a tota...
Zapr Media Labs Jun 27, 2016 2:46:41 PM

Diving into the English TV viewing landscape: engage with the most relevant audiences

At Zapr Media Labs, we're no strangers to unusual client requests. In fact, we encourage them! But o...
Zapr Media Labs Jun 25, 2016 3:15:13 PM

Kapil Sharma: a one-man army?

Whatever made Kapil Sharma leave his previous one-man show and take over another one (which even com...
Zapr Media Labs Jun 23, 2016 6:07:13 PM

Colors TV garners 17.5 million viewers with launch of new TV series 'Kavach Kali Shaktiyon Se'

Replacing the hit fantasy series ‘Naagin’ on Colors TV, the channel launched a new fantasy horror se...
Zapr Media Labs Jun 16, 2016 6:19:57 PM

GIMA Awards 2016 on Colors TV bags 33 million TV viewers

With an annual business of more than 11 billion rupees, Bollywood music continues making big hits; t...
Zapr Media Labs Jun 14, 2016 5:57:41 PM

Kannada kids reality TV show 'Drama Juniors' claims highest weekend TV viewership across genre

Attracting 13.5 million TV viewers during the weekend in the first week of June, Zee Kannada’s popul...
Zapr Media Labs Jun 13, 2016 4:46:36 PM

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