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Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

Zapr Media Labs

Zapr Media Labs

Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Recent Posts:

Highest viewership this Olympics: P.V Sindhu's final match garners 66.5 Mn viewers in India

The first Indian to win a silver medal for badminton at the Olympics – P.V Sindhu, had 66.5 Mn viewe...
Zapr Media Labs Aug 24, 2016 4:39:37 PM

51.4 Mn viewers watch PM Modi's Independence Day speech: what else did they watch?

The 70th Indian Independence Day programme on August 15th 2016 saw 51.4 million TV viewers tuned in ...
Zapr Media Labs Aug 23, 2016 7:14:30 PM

Rio Olympics: Indian athletes receive highest viewership

The early morning hours did not deter viewership for the Rio Olympics 2016 which hosts 120 Indian at...
Zapr Media Labs Aug 11, 2016 5:18:27 PM

Biggest launch of Colors TV this year: 17.7 Mn viewers for the weekend

One of Color’s biggest launches for the year, “24” season 2 garnered 17.7 million viewers on the wee...
Zapr Media Labs Aug 4, 2016 1:30:04 PM

ZAPR announces certification by TRUSTe on privacy and data management policies

ZAPR’s privacy and data collection and management policies have now been certified by TRUSTe - a lea...
Zapr Media Labs Aug 2, 2016 6:02:16 PM

Futsal - it's not just about football

The first multi-national futsal tournament in the world has set up camp in India, adding to an incre...
Zapr Media Labs Jul 29, 2016 3:11:01 PM

UEFA Euro 2016: Portugal emerge as most popular team | 29% of football fans in India watch tennis

UEFA Euro 2016 witnessed a TV audience of 62.7 million viewers for the entire tournament. Emerging a...
Zapr Media Labs Jul 19, 2016 5:23:34 PM

Wimbledon 2016: Loyalty to the stars or the sport?

The third Grand Slam title for the year garnered an overall Indian TV viewership of 23 million viewe...
Zapr Media Labs Jul 14, 2016 11:50:18 AM

IIFA Awards: 71 Mn viewers | Massive viewership overlaps between prime-time Hindi GECs

Award shows are perhaps the epitome of Hindi Entertainment - the culmination of Bollywood and televi...
Zapr Media Labs Jul 12, 2016 7:31:21 PM

Pro Kabaddi League | Revealing loyal sports viewers across India

The only sporting league in India to have two seasons in the same year - ‘The Pro Kabaddi League’ re...
Zapr Media Labs Jul 6, 2016 12:51:06 PM

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