<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=41132&amp;fmt=gif">

Latest resources on TV Advertising, Cross-media
Marketing and Consumer Research.

All Posts

GIMA Awards 2016 on Colors TV bags 33 million TV viewers

With an annual business of more than 11 billion rupees, Bollywood music continues making big hits; this time on popular Indian television - the Global Indian Music Academy (GIMA) Awards 2016 aired on Colors TV roped in 33 million viewers.

The show was broadcasted on 5th June 2016 from 10:00 PM to 1:00 AM. Witnessing the rare sight of famous Bollywood playback singers perform on stage, the telecast experienced its highest TV viewership between 10:00 PM and 10:30 PM.


The show telecast competed with other popular weekend prime-time shows within the Hindi entertainment genre, and emerged as the third highest watched show for the day.


Maharashtra leads with the highest share of the total TV viewership for the award show telecast, followed by Uttar Pradesh with a 11.9% share and Gujarat with a 11.3% share.


Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

Related Posts

How to Make Every Moment Count This IPL – Targeting the Right Audiences with ‘Moment Marketing’

The Indian Premier League is mainly about two things: Cricket and Advertising. Last year, 20,000 ads were...
Zapr Media Labs Feb 28, 2019 12:00:00 PM

Diary of a Data Scientist: Litan on the Broad Scope of Research

Litan started his journey at Zapr as a Data Scientist, to explore the several possibilities Data Science ...
Zapr Media Labs Feb 22, 2019 2:10:16 PM

6 Ways to Boost Your IPL Ad Strategy On-the-go

Brand campaigns need not be set in stone. This IPL, advertisers can build the most versatile strategy by ...
Zapr Media Labs Feb 19, 2019 1:25:45 PM