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GIMA Awards 2016 on Colors TV bags 33 million TV viewers

With an annual business of more than 11 billion rupees, Bollywood music continues making big hits; this time on popular Indian television - the Global Indian Music Academy (GIMA) Awards 2016 aired on Colors TV roped in 33 million viewers.

The show was broadcasted on 5th June 2016 from 10:00 PM to 1:00 AM. Witnessing the rare sight of famous Bollywood playback singers perform on stage, the telecast experienced its highest TV viewership between 10:00 PM and 10:30 PM.

halfhourly-gima-june5th2016-14062016.png

The show telecast competed with other popular weekend prime-time shows within the Hindi entertainment genre, and emerged as the third highest watched show for the day.

GIMA-genreshare-5june2016-14062016.png

Maharashtra leads with the highest share of the total TV viewership for the award show telecast, followed by Uttar Pradesh with a 11.9% share and Gujarat with a 11.3% share.

GIMA-stateviewership-5june2016-14062016.png

Zapr Media Labs
Zapr Media Labs
Latest resources on TV Advertising, Cross-media Marketing and Consumer Research.

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